“Craig is a dynamic marketing leader who’s helped build some of the world’s biggest brands across several global industries,” said Groupon COO Steve Krenzer. “His customer-centric approach will be a key driver as we continue to expand the Groupon local marketplace.”
At Groupon, Rowley will oversee the company’s global marketing channels and functions, as well as the development and extension of the Groupon brand.
“I’m excited for the opportunity to help develop the next chapter of Groupon’s brand story as we build the daily habit in local commerce,” said Rowley. “Given Groupon’s scale, there is a huge opportunity for us to fuel a deeper brand connection with our millions of customers and merchants around the globe. I look forward to working with our talented teams to deliver a more compelling customer experience and to drive meaningful results for Groupon.”
Rowley joins from REI where he served as Vice President of Marketing. Craig has a long track record of industry breakthroughs and strong business results--including REI’s #optoutside initiative which won numerous accolades throughout the industry including the Grand Prix Titanium at Cannes. Prior to that, Rowley held a variety of North American and Global executive positions at agencies: Saatchi & Saatchi, Carmichael Lynch and Young & Rubicam.
Craig is based in Seattle and reports to Chief Operating Officer Steve Krenzer.
Groupon (NASDAQ: GRPN) is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. By enabling real-time commerce across local businesses, travel destinations, consumer products and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile. To search for great deals or subscribe to Groupon emails, visit www.groupon.com. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.groupon.com/merchant.