GlobalWebIndex Appoints Hugh McGoran As Head of North American Growth Following Rapid Uptick in Demand from Agency and Brand Clients

  • GlobalWebIndex, the leading supplier of digital consumer insight to the global marketing industry, grows North American headcount from 19 to 39 – a 105% increase in the past year
  • In addition to McGoran, recent North American leadership appointments include Steve Williamson, vice president of agency services, NA, and Dina Smyth, vice president of account management, NA
  • Bolstered leadership team brought on to support rapidly expanding North American client base
  • North American growth strategy focuses on continued development of disruptive methodologies and data collection platforms that bring new scale and accuracy to consumer insight

Hugh McGoran, GlobalWebIndex (Photo: Business Wire)

NEW YORK--()--Leading market research company, GlobalWebIndex, today announced the expansion of its leadership team to support its growing North American business with the appointment of Hugh McGoran as senior vice president of revenue, North America. McGoran will be responsible for regional growth with a focus on creating efficiencies across operations to support the company’s rapid expansion, especially in the US market. His appointment is part of GlobalWebIndex’s plan to double down on its North American business through strategic investments in people and technology in 2019.

Prior to joining GlobalWebIndex, McGoran served as chief revenue officer at Magnetic and senior vice president of sales at comScore, Inc.

“This is a pivotal time to join GlobalWebIndex as the company continues to establish itself as the leading provider of digital consumer insight with its unique combination of data and disruptive technology,” said Hugh McGoran, senior vice president of revenue, North America, GlobalWebIndex. “The opportunity to bring new scale and accuracy of consumer insight to clients in North America is something I’m tremendously excited to be a part of.”

Following the completion of its first round of funding in July 2018 – raising $40 million from Stripes Group – GlobalWebIndex has accelerated its product development to deliver new disruptive ways of collecting and analyzing consumer data.

“We’ve achieved exponential growth across the globe and have ambitious plans to continue investing in the North American market with strategic hires, an expanded footprint on both the East and West Coast, and continued technology developments,” said Sebastian Hedencrona, chief revenue officer, GlobalWebIndex. “Hugh will play an integral role in leading growth in the region, especially as we continue to innovate to meet the increased demand we’ve seen from independent agency and brand clients. We’re excited to have him on board.”

GlobalWebIndex has offices in New York and Los Angeles and plans to double its presence in North America later this year with the opening of an expanded US headquarters in New York to serve the company’s growing local client base.

About GlobalWebIndex

GlobalWebIndex is a market research company that provides consumer insights data across 45 countries to the world’s largest brands, marketing agencies and media organizations. The company maintains a global panel of more than 22 million connected consumers, which it leverages to create 35,000 data points on the behaviors and perceptions of internet users around the world. Clients, including Google, Spotify, WPP, IPG and Omnicom Group, can gather in-depth insights into audience behaviors, perceptions and interests through a combination of survey and analytics data using the GlobalWebIndex platform.


Austin Dorrell


Austin Dorrell