BMW of North America Reports April 2019 U.S. Sales

  • Overall BMW Brand Sales Increase 1.4%
  • BMW X7 Sports Activity Vehicle and All-New BMW 3 Series Sedan Continue to Drive Growth in the U.S.

WOODCLIFF LAKE, N.J.--()--Sales of BMW brand vehicles increased 1.4 percent in April 2019 for a total of 23,816 over the 23,482 vehicles sold in April 2018.

BMW Sports Activity Vehicles continue to drive sales growth in the U.S., led by the BMW X3, BMW X5 and the BMW X7, which sold 2,291 units in its second full month of availability. The all-new BMW 3 Series sedan also performed particularly well, with an increase of 2.6 percent over April 2018, while the BMW 5 Series sedan remains the leader in its segment.

“We’ve said before that our focus for 2019 would be profitability and growth -- and we’re right where we want to be,” said Bernhard Kuhnt, president and CEO, BMW of North America. “Demand for the BMW X7 only continues to grow, and the new 3 Series, with its suite of new technology features and exceptional driving dynamics has drawn rave reviews from our dealers, the media and most importantly, our customers.”

 

Table 1: New Vehicle Sales BMW of North America, LLC, April 2019

  Apr. 2019  

Apr. 2018

  %   YTD Apr. 2019   YTD Apr. 2018   %
i3 331 503 -34.2% 1,295 2,500 -48.2%
i8 87 57 53.0% 248 175 41.7%
2 Series 581 879 -33.9% 2,643 3,647 -27.5%
3 Series 3,642 3,550 2.6% 11,867 17,201 -31.0%
4 Series 1,214 2,473 -50.9% 8,616 9,412 -8.5%
5 Series 2,857 3,056 -6.5% 13,202 13,094 0.8%
6 Series 96 398 -75.9% 721 1,428 -49.5%
7 Series 567 546 3.8% 2,860 2,346 21.9%
8 Series 275 0 0.0% 876 0 0.0%
Z4 271 0 0.0% 472 2 23500.0%
X1 1,618 2,501 -35.3% 7,474 10,752 -30.5%
X2 822 1,069 -23.1% 3,773 2,016 87.2%
BMW passenger cars   12,361   15,032   -17.8%   54,047   62,573   -13.6%
X3 4,321 3,865 11.8% 18,889 14,647 29.0%
X4 638 193 230.6% 2,074 1,610 28.8%
X5 3,781 3,800 -0.5% 15,693 15,876 -1.2%
X6 424 592 -28.4% 2,524 2,611 -3.3%
X7 2,291 0 0.0% 4,477 0 0.0%
BMW light trucks   11,455   8,450   35.6%   43,657   34,744   25.7%
BMW brand   23,816   23,482   1.4%   97,704   97,317   0.4%
Cooper /S Hardtop 2 Door 743 634 17.2% 2,822 2,973 -5.1%
Cooper /S Hardtop 4 Door 460 394 16.8% 2,127 1,779 19.6%
Cooper /S Convertible 338 972 -65.2% 1,462 1,920 -23.9%
Cooper /S Clubman 200 350 -42.9% 1,039 1,297 -19.9%
Countryman 880 1,381 -36.3% 4,076 6,295 -35.3%
MINI brand   2,621   3,731   -29.8%   11,526   14,264   -19.2%
TOTAL BMW of North America, LLC   26,437   27,213   -2.9%   109,230   111,581   -2.1%
 

BMW Group Electrified Vehicle Sales

BMW Group sales of electric and plug-in hybrid electric vehicles decreased 52.3 percent in April 2019 vs. April 2018. Model changeover has limited the current BMW Group electrified lineup to five models including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, and MINI Countryman plug-in hybrid electric vehicle. Plug-in hybrid variants of the BMW X5, the all-new BMW 3 Series and updated BMW 7 Series recently debuted at the Geneva International Motor Show. These models and a plug-in-hybrid variant of the BMW X3 will begin sales in the U.S. at a future date.

MINI Brand Sales

For April, MINI USA reported 2,621 vehicles sold, a decrease of 29.8 percent from the 3,731 in the same month a year ago.

BMW Pre-Owned Vehicles

  • BMW Certified Pre-Owned sold 10,092 vehicles, a decrease of 3.9 percent from April 2018.
  • Total BMW Pre-Owned sold 21,673 vehicles, an increase of 6.7 percent from April 2018.

MINI Pre-Owned Vehicles

  • MINI Certified Pre-Owned sold 1,170 vehicles, an increase of 9.9 percent from April 2018.
  • Total MINI Pre-Owned sold 2,637 vehicles, an increase of 5.8 percent from April 2018.
 

Table 2: Pre-Owned Vehicle Sales BMW of North America, LLC, April 2019

   

April
2019

 

April
2018

  %  

YTD
2019

 

YTD
2018

  %
BMW CPO   10,092   10,507   -3.9%   37,572   40,854   -8.0%
BMW Total Pre-Owned   21,637   20,269   6.7%   80,990   77,859   4.0%
 
MINI CPO   1,170   1,065   9.9%   4,180   3,765   11.0%
MINI Total Pre-Owned   2,637   2,492   5.8%   9,703   9,800   -1.0%
           

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 347 BMW passenger car and BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 123 MINI passenger car dealers, and 37 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com and www.press.bmwna.com.

Contacts

Phil DiIanni
BMW of North America, LLC
(201) 571-5660 / phil.diianni@bmwna.com

Mariella Kapsaskis
BMW of North America, LLC
(201) 930-3166 / mariella.kapsaskis@bmwna.com

Contacts

Phil DiIanni
BMW of North America, LLC
(201) 571-5660 / phil.diianni@bmwna.com

Mariella Kapsaskis
BMW of North America, LLC
(201) 930-3166 / mariella.kapsaskis@bmwna.com