LOS ANGELES--(BUSINESS WIRE)--True Religion is pleased to announce that Allen Onyia, Co-Founder of UpscaleHype, has joined the company as Artistic Director. Named “Menswear’s Most Important Instagram Account” by GQ in 2018, Onyia has “a spidey sense for what’s trending” (Wolf, Cam. “How UpscaleHype Became Menswear’s Most Important Instagram Account.” GQ,) and he is a recognized tastemaker in streetwear fashion circles. In his new role, Onyia will innovate modern and elevated streetwear for True Religion, which has iconic roots in the aesthetic. He plans to apply the same ethos to design as he does to his platforms – “look good, feel good and be a part of something.”
“I have always admired True Religion as an iconic brand with deep roots in the streetwear category,” says Onyia. “I am thrilled to join the team and bring my vision to reestablish a brand people can associate with, in this new age of streetwear.”
“We have been driving towards this watershed moment since I joined the Company,” said CEO Chelsea Grayson. “I am excited to work with Allen to return True Religion to its rightful place among streetwear leaders.”
About True Religion:
Born and raised in Los Angeles, True Religion has been a leader in streetwear and premium denim since 2002. Over its seventeen-year history, the brand has been adopted by many subcultures—each genre leaving its unique imprint on the brand as it exists today. As a lifestyle brand with a worldwide view, True Religion continues to embrace those individuals who are shaping the culture of today.