FRANKLIN, Tenn.--(BUSINESS WIRE)--Hardee’s®, known for quality you can taste, today announced the return of the iconic Hardee's Original Roast Beef Sandwich. Back by popular demand, the fan-favorite menu item will return to participating restaurants beginning today with a 2 for $5 regular size value promo. And to welcome the veggie-free offering, Hardee’s is launching a campaign to “Save the Veggies” — in celebration of the return of the Hardee’s Original Roast Beef Sandwich, Hardee’s will make the pledge to plant millions of vegetables nationwide.
Hardee’s knows there’s a time and a place for veggies, but not on a Hardee’s Original Roast Beef Sandwich — made with slow-cooked beef, hand-dipped in rich au jus, and veggie free — cause’ it tastes better. In partnership with the American Community Gardening Association, the restaurant will help plant more than 10 million veggies nationwide.
“Hardee’s is inspired by its neighbors and local community,” said Jenna Folk, Director of Brand Marketing, Hardee’s. “That’s why the brand is partnering with the American Community Gardening Association (ACGA) to help plant veggies in community gardens nationwide. ACGA is a nonprofit that helps communities by planning local gardens across the country, and together, Hardee’s and ACGA recognize the value of bringing the community together.”
The Hardee’s Original Roast Beef Sandwich consists of slow-cooked beef, hand-dipped in rich au jus, and zero veggies, between two seeded buns. The protein-filled delight is available for 2 for $5 and will be in participating locations beginning this month. (Offer available for a limited time after regular breakfast hours. Prices and participation may vary by location. Tax not included.)
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About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. and Hardee’s, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.