2019 Success Case Study: Halo Top - How a Low-calorie, Gluten-free Brand Became the Fastest Growing Ice Cream in the United States - ResearchAndMarkets.com

DUBLIN--()--The "2019 Success Case Study: Halo Top - How a Low-calorie, Gluten-free Brand Became the Fastest Growing Ice Cream in the United States" report has been added to ResearchAndMarkets.com's offering.

Success Case Study: Halo Top in the US is part of the Success & Failure case study series. It assesses the success of a low-calorie ice cream in the US.

Halo Top effectively created a guilt-free ice cream indulgence among young American consumers. The company registered 2,500% annual growth in revenues in 2016, reaching close to $102m, and expanded its geographic reach to international markets in 2018.

Select Findings

  • Rather than spend money on conventional marketing strategies, it focused on social media, potentially saving marketing expenses while targeting the right audience.
  • It is vital that brands understand the needs of their target demographic. By using alternative "gluten-free" ingredients, and glossy packaging, Halo Top effectively positioned its products as a "cool" and "trendy" ice-cream among young American consumers.
  • The brand also effectively engaged with consumers by using influencers instead of celebrities.

Reasons to Buy

  • Use the selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Companies Mentioned

  • Halo Top Creamery
  • Ben & Jerry's Homemade Holdings Inc.
  • Haagen-Dazs

Key Topics Covered

1. Introduction

2. What?

3. Why?

4. Take-outs

5. Appendix

For more information about this report visit https://www.researchandmarkets.com/r/d3f66x

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Health Food and Sports Nutrition, Ice Cream

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Health Food and Sports Nutrition, Ice Cream