Zero to Ten, from New York Times Best-Selling Author Roger Connors, Offers Coaching Process for Employees at Every Level; Get a Coach | Be A Coach™

-New Coaching Company from one of the Authors of The Oz Principle Turns Corporate Coaching on its Head by Letting Learners Lead and Letting Skilled Participants Coach-

ALPINE, Utah--()--In a move that is flipping the model in the coaching and leadership industry, Roger Connors, author of four NYT and WSJ best sellers including The Oz Principle, has declared that corporate coaching is long past due for an upgrade.

“Traditional coaching has come from the top down,” he observes. “It’s generally hitting only the top 10 percent (leaders and high performers) and the bottom 10 percent (who require remedial training). At an average cost of $500 an hour, organizations can’t afford to go further than that.”

However, Connors’ new company, Zero to Ten, intends to change the traditional model in a way that allows everyone to have a coach. In a concept called Self-Directed Performance Coaching™, participants and their leaders identify the “Most Important Thing” (MIT) they need to get done and then get a coach to accelerate their ability to do it.

The “Self-Directed Performance Coaching™” Concept

Depending on the level of need, an individual may require a 15-minute conversation, perhaps a coaching session to model and watch the skill or behavior, or multiple sessions from a proficient coach in an ongoing coaching relationship. In every case, the individual is able to find their own coach, who may be just a “level up” in their expertise, “coach their coach” in how they learn best and continue to receive coaching until they achieve their MIT.

A Coaching Community Model

With the help of specialized software from Zero to Ten, participants have the ability to search for people who have the skills they need to achieve their Most Important Thing. Employees can also post the skills they’re looking for where potential coaches can reach out to help. Coaches gain the opportunity to lift others as well as reinforce their newly-gained proficiencies to fully excel. These interactions cumulatively create what Connors calls a Coaching Community™.

In all cases, leaders determine the ideal MITs and measure the outcomes in a model that benefits teams and organizations of every size.

A Model that Works

Connors notes today’s managers are supervising a greater number of direct reports than ever before, making it even less viable for those managers and leaders to solve the problems each of their team members face. Self-Directed Coaching puts team members back in the driver’s seat so that they’re the ones reaching out to get the coaching they need and solve problems to achieve breakthrough results.

Developing a Coaching Community™ is the answer, he maintains. Organizations who engage their people and facilitate cross-functional collaboration see increases in productivity and workplace satisfaction. Without a doubt, the organization’s Coaching Community™ will become one of the company’s most valuable assets, he predicts.

For more information about Zero to Ten, visit

About Zero to Ten

Zero to Ten is a new coaching and leadership training company from Roger Connors, the renowned leadership expert who has co-authored four NYT and WSJ best-selling books on leadership including The Oz Principle, Change the Culture, Change the Game, How Did That Happen?, Journey to the Emerald City, Wisdom of Oz and Fix It!

Connors is ranked by the Top 30 Global Gurus as one of the world’s Top 10 Organizational Culture Professionals. With the leadership team of Zero to Ten, he is turning the corporate coaching model on its head with a plan to give every employee a coach and everyone the opportunity to be a coach. In this way, performance coaching is affordable and available to every person and organization. Engagement rises and productivity and profitability soar. A company’s Coaching Community™ may become its most valuable asset. For more information on Zero to Ten, the Self-Directed Performance Coaching™ concept and the Coaching Community™ model, visit


SnappConner PR
Cheryl Conner, 801-806-0150

Release Summary

Connors’ new company, Zero to Ten, intends to change the traditional model in a way that allows everyone to have a coach.


SnappConner PR
Cheryl Conner, 801-806-0150