ISLE OF MAN, United Kingdom--(BUSINESS WIRE)--Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE:EROS), a Global Indian Entertainment Company, today announced its partnership with TCL, one of India’s fastest-growing TV brand and the world’s second-largest TV manufacturer.
The association will tap into the synergies of both TCL’s legacy of over 38 years as a pioneering consumer electronics company and Eros Now’s vision to offer engaging, non-stop and best-in-class entertainment to its viewers. As part of the partnership, all TCL TVs will come pre-loaded with the Eros Now app, providing customers access to Eros Now’s extensive library comprising of over 12,000 film titles across multiple genres and languages, original shows, music videos, short format content (Eros Now Quickie) and more.
TCL customers will also get a free subscription to Eros Now’s premium content for a month. This latest innovation reaffirms TCL’s technology prowess and strong India-first approach, and underlines its commitment to deliver unique experiences to the country’s vast and growing customer base.
Commenting on the announcement, Rishika Lulla Singh, CEO, Eros Digital, said, “Traditional broadcast TV is witnessing a whirlwind of change, as digital is redefining the way modern-day viewers consume content. India has been an early adopter of the mobile screen and now, with a rapidly-increasing access to the internet, we will definitely see users demand OTT content on their television screens. The advent of smart TVs has only accelerated this growth. SVOD enhances the user experience on larger screens, making it a unique opportunity for OTT platforms to innovate within the home entertainment ecosystem. I am really happy with our partnership with TCL, as it will catapult Eros Now’s reach and penetration by tapping the massive consumer base of TCL TV.”
Speaking on the partnership, Hongwei Li, the general manager of FFalcon Technology at TCL Electronics said, “At TCL, we want to enable an immersive, end-to-end entertainment experience for our customers across India. Partnering with a leading domain player like Eros Now, with an extensive array of high-quality content offerings, is aimed at furthering that vision. The HD-ready content on the Eros Now platform will perfectly complement the state-of-the-art audio/visual technology integrated into our range of innovative offerings and will add greater value to the ownership and entertainment experience of TCL customers in India.”
The future of the television industry lies in re-invention and collaboration. The true winners will adapt to newer modes and content innovation. With this partnership, both Eros Now and TCL will be able to leverage their strengths in achieving deeper consumer penetration in India.
About Eros International Plc
Eros International Plc (NYSE: EROS) a Global Indian Entertainment company that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now. For further information, please visit: www.erosplc.com.
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across internet enabled devices including mobile, web and TV. With 12,000+ Movie titles, Music Videos, Television Programming and others Eros Now caters to 142 million registered users and 15.9 million paying subscribers worldwide with the promise of endless entertainment Product features, such as video in HD, multi-language subtitles, movie downloads, and high-quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com