CHICAGO--(BUSINESS WIRE)--IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced the launch of the IRI In-Flight Measurement Optimization solution, which seamlessly combines two analysis methodologies to provide CPG manufacturers and retailers with the industry’s earliest, fastest and most accurate real-time, purchase-based insights into ongoing digital marketing campaign performance.
“IRI has invested significantly in the development of media solutions on massively scaled deterministic data assets that allow manufacturers and retailers to leverage real-time, purchase-based results to optimize digital campaign performance while they are in-flight, allowing our clients to confidently implement digital marketing campaigns knowing they can adjust along the way for an optimal return,” said Nishat Mehta, president of the Media Center of Excellence for IRI. “IRI’s innovative In-Flight Measurement Optimization allows advertisers to effectively compare and optimize campaign performance results at the tactical level as early as one week into the campaign, and delivers results weekly thereafter, without sacrificing accuracy or granularity.”
The IRI In-Flight Measurement Optimization solution leverages two tailored algorithms — IRI’s Sales Effectiveness Index and IRI Lift™ On Demand — as well as IRI’s impressive database of 500 million frequent shopper loyalty cards, to generate ROI-based measurements that provide marketers with the data needed to make optimizations throughout the campaign rather than making them until after the campaign is completed to obtain critical insights.
Seamlessly transitioning between two unique methodologies, the IRI In-Flight Measurement Optimization solution offers:
- Performance insights within one week of campaign launch: IRI’s Sales Effectiveness Index generates unmodeled insights in the earliest stages of a campaign, providing guidance on overall campaign performance and actionable tactic-level comparisons.
- Continuous, granular insights throughout the campaign lifecycle: As the volume of campaign impressions climbs over time, the In-Flight Measurement Optimization solution will seamlessly transition to delivering insights using IRI Lift On Demand, which offers enhanced, fully modeled lift metrics, including sales/household and dollars/occasion. The scale of IRI’s data allows us to transition to this methodology earlier in the campaign than ever before.
- Actionable purchase-based insights: Throughout the entire campaign, the IRI In-Flight Measurement Optimization solution matches online impressions with offline purchases, powered by data from its industry-leading database of 500 million frequent shopper loyalty cards.
- Earliest, fastest, most accurate insights available: The In-Flight Measurement Optimization solution delivers insights as early as one week into a campaign’s lifecycle.
In-Flight Measurement Optimization is currently available through IRI’s Unify platform, joining IRI’s Campaign Conversion Feed and other innovative solutions in IRI’s mid-campaign optimization solution portfolio.
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders across multiple industries and sectors to create innovative joint solutions, services and access to capabilities to help its clients more effectively collaborate and compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its open ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such leading companies as 84.51°, Adobe, The Boston Consulting Group, Clavis Insights, comScore, Data Plus Math, Edison, Experian, GfK, Gigwalk, Google, Ipsos, Jumpshot, Mastercard Advisors, MaxPoint, MFour, Omnicom, One Click Retail, Oracle, Pinterest, Research Now/SSI, Simulmedia, SPINS, Univision, Viant and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution and helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com.