NEW YORK--(BUSINESS WIRE)--Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, has named Paige Bilins as Chief Product Officer. Ms. Bilins will head the Company’s global product team to develop market-leading yield and inventory management solutions for premium video across all screens, including CTV and OTT, and transaction types. She will report to Chief Executive Officer Mark Zagorski, and be based out of the company’s New York City headquarters.
Ms. Bilins joins Telaria as the Company records strong growth, particularly in CTV. As of the fourth quarter of 2018, connected TV represented 33% of Telaria’s revenue.
Ms. Bilins was most recently SVP, Product Management at FreeWheel where she spent over eight years. In that role, Mrs. Bilins led product strategy across two business lines resulting in double digit year-over-year growth and doubled the product management team. Ms. Bilins began her career as a software engineer in the defense industry at Lockheed Martin and Northrop Grumman.
“At the rate at which consumers are shifting time spent watching premium long-form video on connected TVs, it’s incumbent on the industry to accelerate the delivery of technology that will enable publishers to capitalize on this shift of linear TV ad dollars to connected TV and OTT,” said Mark Zagorski, CEO, Telaria. “We’re incredibly excited to welcome Paige to Telaria. Her deep expertise in the video advertising space will ensure Telaria will stay ahead by developing technology and solutions that add value for our partners and helps them achieve maximum yield.”
“I’m excited to be joining Telaria at this stage in the company’s growth. I’m looking forward to working with Mark and the rest of the team to develop innovative products and solutions that take advantage of this pivotal moment in the evolution of television,” said Ms. Bilins.
Telaria, Inc. (NYSE: TLRA), is a complete software platform to manage premium video advertising. We engineer the most robust suite of analytics, automated decisioning, and integrated programmatic and direct monetization tools in the industry. Global publishers require total command of their business; Telaria's independent solution empowers unbiased decisions for the best revenue outcomes. Telaria operates out of 13 offices worldwide across North America, EMEA, LATAM and APAC.