CHICAGO--(BUSINESS WIRE)--Numerator, a leading provider of omnichannel insight across what, why and how consumers buy, announced today that its InfoScout OmniPanel now features over 700 million shopping trips, through the capture of 700 million receipts. Numerator captures receipts to track consumer retail purchasing behavior for major brands and retailers.
The 700 million receipts provide rich coverage beyond traditional brick and mortar retailers (grocery, mass and drug stores) which have contracted to 58% of CPG sales*. The brick and mortar store contraction and need for omnichannel consumer insights are driven by the rise of small-format stores, the expansion of online purchasing and newer hybrid channels (e.g., order online and pick up in store), and new purchasing behavior.
High volume omnichannel receipt capture also provides detailed coverage of small and mid-size brands and retailers, in addition to large brands and retailers. In 2018, year over year sales growth at large brands and retailer sales were flat versus the prior year; retail sales growth is primarily driven by emerging channels and brands covered by Numerator.
Numerator is recognized for transparency with panelists about data use and collects data from panelists based on what they are already doing every day -- using their phones to upload content. Users provide data through gamification apps, resulting in rewards and charitable contributions.
In the past 12 months, Numerator has captured 200 million U.S. shopping trips for its 450,000+ panel, which equates to over seven shopping trips per panelist per week and allows more accurate analysis of household spending behavior.
Numerator is the leading provider of omnichannel insight into what, why and how consumers buy -- and who those consumers are. 75% of Numerator’s Top 100 customers use multiple Numerator products. Numerator connects omnichannel purchase data (powered by the Numerator InfoScout OmniPanel) and comprehensive path data to deliver an unmatched view of the consumer shopping and purchase experience. Numerator is headquartered in Chicago, Illinois with 1,400 employees in seven offices. Find out more at www.numerator.com.
*Numerator Insights Purchasing Reporting, Q2 2018