NEW YORK--(BUSINESS WIRE)--605, an independent data analytics company that measures the impact of TV advertising on consumer behavior, today announced two key appointments to its executive team. Noah Levine has been named Chief Revenue Officer (CRO) and Caroline Horner joins as Senior Vice President of Product Management.
These hires are a strategic move to bolster 605’s product development efforts and suite of advanced advertising and measurement solutions for brands, MVPDs, OTT providers and programming networks. The team is growing as the company expands its national footprint and continues to bring on new clients, positions itself at the forefront of a rapidly changing industry and furthers its mission to improve and advance television measurement.
Noah Levine is a next-generation TV and digital media technology leader with over 20 years of experience in the industry. As the newest member of 605’s executive team, Levine will report directly to Founder and CEO Kristin Dolan and will have full responsibility and oversight for the company’s Sales, Marketing and Product Strategy groups. Additionally, Levine will spearhead development of the company’s short and long-term product roadmap and cultivate ongoing relationships with programming networks, brands, MVPDs, and OTT providers.
“Noah is a seasoned executive with a wealth of diverse experience across the television industry,” said Kristin Dolan, Founder and CEO of 605. “His deep knowledge of data and analytics, combined with his proven track record of putting insights into action for some of the industry’s most recognizable names, make him a highly valuable addition to our executive team. Noah is well-placed to hit the ground running at 605, and we look forward to working alongside him as we grow our business.”
“It’s an incredibly exciting time to be at the intersection of television, advertising and analytics,” added Levine. “At 605, I have the opportunity to join a talented team led by a strong group of executives to continue improving and advancing television measurement in an industry undergoing rapid change.”
Caroline Horner is an industry pioneer who specializes in delivering large-scale data analytics solutions in support of multi-platform advertising and media businesses. In her position as SVP of Product Management at 605, Horner will report to Levine and will be responsible for developing and executing on 605’s product strategy for the organization’s suite of TV analytics, optimization, attribution and selling tools, as well as other key elements of 605’s product sets.
“I am confident that Caroline’s expertise in product strategy and planning on both the buy and sell sides, combined with her success in developing advanced advertising and data products, will make her a key addition to the 605 team,” said Kristin Dolan. “As we focus on the continued growth of our organization, Caroline’s unique perspective will shape our product roadmap in a way that brings tremendous value to our roster of brand, programmer and MVPD clients.”
“The 605 team is a dynamic organization on the cutting edge of audience measurement and television analytics,” said Horner. “I look forward to working with the team to provide innovative tools and measurement solutions to the major players on the forefront of today’s rapidly changing viewing landscape.”
Prior to joining 605, Levine led the audience-based selling and programmatic advertising business across linear and digital for Fox Networks Group TV properties – including Fox Broadcasting, FX Networks, Fox Sports and National Geographic. While at Fox, Levine was integral in the formation of OpenAP, a consortium of national TV programmers focused on advancing audience advertising selling. Levine is a video and digital advertising technology veteran, having held positions at Adobe, Google and DoubleClick.
Horner previously led TV and cross-platform product innovation for Rentrak-comScore’s advanced measurement and optimization services and spearheaded new video product launches for comScore, which merged with Rentrak in January 2016. Before her tenure at Rentrak, Horner led GroupM’s Advanced Segmentations and Analytics efforts, where she helped the agency’s clients apply optimized planning and addressable advertising strategies. She also directed the development of Dish Network’s viewer measurement program and national addressable television product.
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605 is an independent data analytics company that measures the impact of TV advertising on consumer behavior. 605 offers a complete suite of advanced, data-driven measurement and analytics solutions based on upon one of the industry’s largest matchable television viewing datasets, with a measurement footprint that now includes more than 20 million households across all 210 designated market areas. Serving marketers, TV content providers, distributors and multichannel video programming distributors nationwide, 605 manages a vast and granular TV viewing data platform, which powers proprietary software solutions for audience analytics; end-to-end solutions for campaign planning and media optimization; and, comprehensive measurement and attribution across the entire marketing funnel. 605 was created by Dolan Family Ventures through its acquisition of Analytics Media Group in 2016. To learn more, visit our website at 605.tv.