DUBLIN--(BUSINESS WIRE)--The "Digital Video Content Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.
The global digital video content market is currently being catalysed by a number of factors which include rising internet penetration, increasing sales of smart phones, strong growth of social media platforms, low costs, etc.
Digital video content includes music videos, TV shows, movies and advertisements which can be viewed on digital platforms through devices such as smartphones, tablets, laptops, smart TVs, etc. It accounts for a significant part of online media consumption, particularly by the young population.
With the increasing number of devices capable of supporting digital media coupled with growing access to broadband and public Wi-Fi, an array of video content platforms have emerged. Moreover, the popularity and wide reach of digital video content have helped marketers in educating and converting buyers, and ensuring customer satisfaction.
With rising internet penetration, cable TV is rapidly being overtaken by over-the-top (OTT) media services such as Amazon, Netflix, Hulu, etc. This has reshaped consumer habits and preferences, in both the developed and developing regions, by providing an option to view the content at any time or place.
There has been a shift from plain texts and images to video advertisements on numerous social media platforms as they help in capturing the attention of the target audience. Various companies are employing livestream videos as they offer a low-cost, authentic and easily accessible marketing solution.
As an increasing number of consumers are accessing videos through smartphones due to lowering costs and easy internet access, various companies are optimising their video content for consumption through these devices. For instance, they are creating videos in 1:1 ratio (square) along with transcribed and annotated content.
Digital video content is vulnerable to fraud, and leads to wasted spend and effort on the part of vendors and advertisers. Moreover, content piracy can result in loss of revenue due to low subscription rates.
Key Questions Answered
- How has the global digital video content market performed so far and how will it perform in the coming years?
- What are the key regions in the global digital video content market?
- Which are the popular types in the global digital video content market?
- What are the key business models in the global digital video content market?
- What are the various device types in the global digital video content market?
- What are the various stages in the value chain of the global digital video content industry?
- What are the key driving factors and challenges in the global digital video content industry?
- What is the structure of the global digital video content industry and who are the key players?
- What is the degree of competition in the global digital video content industry?
2 Scope and Methodology
2.1 Objectives of the Study
2.3 Data Sources
2.4 Market Estimation
2.5 Forecasting Methodology
3 Executive Summary
4.2 Key Industry Trends
5 Global Digital Video Content Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Breakup by Business Model
5.4 Market Breakup by Type
5.5 Market Breakup by Device Type
5.6 Market Breakup by Region
5.7 Market Forecast
5.8 SWOT Analysis
5.9 Value Chain Analysis
5.10 Porters Five Forces Analysis
5.11 Price Analysis
6 Market Breakup by Business Model
6.3 Download-To-Own (DTO)
7 Market Breakup by Type
7.1 Video-On-Demand (VOD)
7.2 Online Video
8 Market Breakup by Device
9 Market Breakup by Region
9.1 North America
9.3 Asia Pacific
9.4 Middle East and Africa
9.5 Latin America
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profiles of Key Players
10.3.5 Snap Inc.
10.3.7 Apple Inc.
10.3.8 Hulu LLC
For more information about this report visit https://www.researchandmarkets.com/r/gb1fon