REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today, GoFundMe, the world’s largest social fundraising platform, announced the launch of GoFundMe.org, an independent, registered 501(c)(3) public charity. The announcement comes with the launch of GoFundMe.org Causes, where donors can support a broad topic with a single tax-deductible donation that benefits multiple fundraisers. Causes will launch with topics ranging from animal rescue to supporting K-12 classrooms.
GoFundMe.org is a rebranding of what was previously the Direct Impact Fund. Since the fall of 2017, by working with GoFundMe, the Direct Impact Fund has been able to quickly and efficiently support those affected by events such as natural disasters, man-made tragedies and other charitable causes. Building on this initial success, and under the new name, GoFundMe.org is working with GoFundMe to expand and help more people connect to causes they care about, while helping fundraisers reach larger communities. GoFundMe.org’s first step in doing so will be the launch of GoFundMe.org Causes.
“Together with GoFundMe, we are expanding the benefits of social fundraising and continuing to support some of the most impactful needs within our community with tax-deductible donations,” said Yoshi Inoue, CEO of GoFundMe.org.
GoFundMe.org Causes highlights GoFundMe fundraisers related to evergreen topics, bringing new donors to fundraisers and building a community. Donations to GoFundMe.org Causes help multiple fundraisers while still receiving the benefits of GoFundMe, including video updates and transparency to see the impact of donations.
GoFundMe.org Causes will launch with six topics, including: Animal Rescue, Mental Health, Environment, K-12 Classrooms, Veterans and Kid Heroes. GoFundMe.org will continue to expand Causes with additional fundraisers and add new topics to the website on an ongoing basis.
“We’re dedicated to bringing more people together to support causes they care about,” says Raquel Rozas, GoFundMe chief marketing officer. “By working with our non-profit arm, GoFundMe.org, we’re providing people the opportunity to give to one topic they’re passionate about rather than having to pick just one fundraiser to support.”
In honor of National Pet Day, April’s GoFundMe Hero, Matt Nelson of the popular @dog_rates Twitter account, is championing the Animal Rescue cause to support fundraisers that help animal rescue in local communities around the country.
To learn more and donate to GoFundMe.org Causes, visit: www.gofundme.org.
Launched in 2010, GoFundMe is the world’s largest free social fundraising platform, with over $5 billion raised so far. With a community of more than 50 million donors, GoFundMe is changing the way the world gives. Find us on Twitter, Facebook and Instagram.
GoFundMe.org is an independent, registered 501(c)(3) public charity. GoFundMe.org works closely with GoFundMe®, the world’s largest and most trusted online fundraising platform, to provide a transparent way to support your favorite causes and urgent needs. GoFundMe.org distributes tax-deductible donations to hundreds of verified fundraisers and charities related to the cause.