BOSTON--(BUSINESS WIRE)--Wayfair Inc. (NYSE:W), one of the world’s largest online destinations for the home, announced that Way Day officially kicks off today at 12 p.m. ET/9 a.m. PT. For a full 36 hours, shoppers can take advantage of Black Friday-low prices on thousands of popular home furnishings, décor, housewares and home improvement products as well as free shipping.
“At Wayfair, we believe that shopping for home should be easy and fun, which is why we have always been committed to offering our customers great value across our vast selection and exceptional service at every step. On Way Day, we’re bringing this unrivaled experience to a new level, offering the steepest discounts possible on the products our customers love at a time of year when home is top of mind,” noted Steve Oblak, chief merchandising officer, Wayfair. “We are thrilled to kick off our second-annual Way Day and extend the savings with thousands of Flash Deals across more than 100,000 popular products for the entire 36-hour event.”
For the first time this Way Day, U.S. customers will be able to watch Wayfair On Air, a livestream of video product reviews on-site showcasing dozens of popular products spanning outdoor furniture, bedroom, living room, small electrics and more. Wayfair On Air will feature 12 episodes throughout the 36-hour sales event with hosts showcasing everything from the size and functionality of products to real customer reviews. Wayfair will also debut its new Share & Save feature offering shoppers the opportunity to unlock an additional 40 percent off at check-out on select products by sharing deals on Twitter, Facebook and Pinterest.
In addition to the online festivities, Wayfair is taking the Way Day celebration on the road this year with visits to Nashville, Tennessee; Jacksonville, Florida; and Dallas-Fort Worth, Texas as part of the official #WayDayTour. Traveling in a purple stretch Way Day limo, the Wayfair team will stop at community events in each market and visit neighborhoods to surprise and delight customers with spring porch makeovers. Residents of the greater Nashville, Jacksonville and Dallas-Fort Worth areas can enter to win a $2,500 Wayfair gift card by spotting the Way Day limo, snapping a photo and uploading it to social channels using #WayDayTour.
Wayfair credit card1 members who shop Way Day deals will earn triple rewards† on all purchases made with their card. Rewards can be redeemed on future orders on Wayfair retail sites. To learn more and apply for a Wayfair Card, go to: www.wayfair.com/wayfaircard. Customers who sign up for Wayfair’s loyalty program, MyWay, will have access to discounted in-home services. To learn more and sign up for MyWay, go to: https://www.wayfair.com/myway
To shop Way Day deals and discover millions of products across home furnishings, décor, home improvement, bedding and mattresses, housewares and more, visit www.wayfair.com/wayday and download the Wayfair app.
Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 14 million items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes – from product discovery to final delivery.
The Wayfair family of sites includes:
- Wayfair - Everything home for every budget.
- Joss & Main - Stylish designs to discover daily.
- AllModern - The best of modern, priced for real life.
- Birch Lane - Classic home. Comfortable cost.
- Perigold - The widest-ever selection of luxury home furnishings.
Wayfair generated $6.8 billion in net revenue for full year 2018. Headquartered in Boston, Massachusetts with operations throughout North America and Europe, the company employs more than 12,100 people.