NEW YORK--(BUSINESS WIRE)--Janelle Starr, the EVP of Marketing for leading healthcare marketing agency Heartbeat, has been inducted into the 2019 MM&M Magazine Hall of Femme, an annual award program honoring standout women leaders in healthcare marketing. Janelle is the second consecutive member of Heartbeat’s executive management leadership to receive the distinction. Heartbeat Co-President & Executive Planning Director, Nadine Leonard, was selected as a 2018 Hall of Femme inductee.
Ms. Starr is one of 16 women to be honored and profiled in this year’s Hall of Femme program. Nominees for inclusion spanned the entire U.S. life sciences marketing sector, including healthcare executives from biopharma companies, medical device or diagnostics firms, and healthcare marketing or media firms. Recipients are female business leaders who are VP level or higher and have successfully bridged the gender gap to be universally recognized as pioneers in the areas of OTC, DTC, and HCP promotion. They have made a significant impact on their organization's success, contributed to the creation of some of the industry's most iconic medical advertising, and helped put multicultural marketing on the healthcare map.
Ms. Starr receives this honor following 20 decorated years in the marketing industry, including a remarkable 15 years at Heartbeat. An intellect and an iconoclast, Janelle began her marketing journey at Sigma 6, a digital marketing firm based in Detroit, where she quickly rose to a leadership role on the company’s General Motors account. Upon joining Heartbeat, she blazed her own trail from Project Manager to EVP of Marketing while helping guide the company’s evolution from a small digital advertising shop to the AOR marketing leader it is today. In her time at Heartbeat, She has demonstrated her versatility and insight through the leadership of three unique departments and disciplines within the agency: first the Production/Project Management group, then the award-winning Technology department, and finally the Marketing & Business Development practice. Additionally, she has operated as the SVP, General Manager for Heartbeat’s sister agency, Heartbeat West, during the inception and early growth of the Los Angeles office offshoot. After shepherding the Heartbeat West office for several years, she now focuses her efforts on driving Heartbeat’s Marketing & New Business efforts and continuing to push the agency to new heights.
“I’m proud to be part of an illustrious group of women who are impacting all aspects of healthcare marketing,” said Ms. Starr on her Hall of Femme selection. “Heartbeat has been a female-majority organization since before I joined 15 years ago. I’ve always felt championed and challenged here, and I look to ‘pay it forward’ with the smart, strong women who have joined our agency year after year.”
In addition to Ms. Starr’s recognition, Heartbeat’s Group Director of Production, Ana Capellan, has also been selected for MM&M’s Hall of Femme Women to Watch 2019 list — a program that highlights 20 aspiring healthcare commercial and marketing execs under the age of 40. The Women to Watch are chosen based on their unique skill sets, standout performance, and overall impact on the industry. An enigmatic and enthusiastic leader of Heartbeat’s Production discipline, Ana is a 6-year company veteran with over 13 years of healthcare marketing experience.
Janelle, Ana, and the rest of the Hall of Femme & Women to Watch inductees will be profiled in the MM&M Magazine May issue, and can be seen online at https://www.mmm-online.com/home/channel/features/hall-of-femme/mmm-hall-of-femme-women-to-watch-2019/. They will be honored at a luncheon and award ceremony on June 6th at the Hotel Eventi in New York City.
Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”
The agency is known for serving up distinctive strategies and differentiating approaches, ensuring a client’s market position is uniquely owned. They house strategy, creative, media, and technology under a single roof for the tightest, most integrated campaigns possible. And Heartbeat looks to understand and extract maximum value from every dollar spent, constantly—all the necessary elements for Challengers to triumph.
That’s the philosophy, here’s the creds: 200 employees between NYC & LA; 6 agency leaders with a decade+ of tenure; a pile of awards from the likes of the Mannys, MM&M, OMMA, and Clio, not to mention an Agency of the Year nom to boot; and led by a Managing Director who dared to be quoted as follows: “We celebrate people who stand up and say, ‘You know what? This is dumb.’” Damn straight.