ProEquities Names Longtime Industry Veteran Tammy Robbins Vice President of Business Development

Addition to Leadership Team Will Lead Firm’s Talent Acquisition and Practice Management Efforts, Furthering Long-term Growth Strategy

BIRMINGHAM, Ala.--()--ProEquities (“the firm”), a leading independent financial advisory and brokerage firm and subsidiary of Protective Life Corporation, today announced the hire of veteran executive Tammy Robbins as Vice President of Business Development. Ms. Robbins will leverage her extensive experience in acquisitions and background in practice management to further enhance the existing advisor service experience and strengthen the firm’s long-term growth strategy by helping advisors expand their businesses both organically and inorganically. She will report to ProEquities President and Chief Executive Officer Christopher Flint.

Mr. Flint said, “We are pleased to welcome Tammy to the ProEquities family. Over the years, she has established herself as an industry leader with a proven ability to work alongside both executives and advisors to create innovative opportunities for growth. Her vast experience, not to mention the depth of her skills, will be a tremendous asset to our firm as we continue to develop new solutions and services that position us for greater success in the years to come.”

In her new role, Ms. Robbins will work to enhance the ProEquities service experience, providing advisors with the resources they need to grow, including:

  • Best practices that improve efficiency and boost revenues;
  • Product lines and financial planning solutions that promote better relationships with clients;
  • Industry-leading software and technology solutions;
  • Advisor study groups;
  • And a wide variety of one-on-one coaching opportunities.

To fully complement these offerings, Ms. Robbins will leverage the firm’s advisory board to ensure that advisors have a voice in setting the firm’s priorities. She will also lead ProEquities’ advisor talent acquisition initiatives, focusing in part on creating opportunities for younger advisors to team with experienced practice leaders and to assume the books of businesses of exiting advisors.

Prior to joining ProEquities, Ms. Robbins served as Assistant Vice President of Business Development at Lincoln Financial Network, where her duties were to develop and to execute strategies for sustainable growth for its elite advisors. She also served as a founding board member of Lincoln’s initiative to bring female advisors together to share best practices, which aligns with her longstanding passion for creating more opportunities for females in the financial advice industry.

Before working at Lincoln, Ms. Robbins served as Vice President, Head of Advisor Recruitment, at United Planners Financial Services of America. Over the years, she has made important contributions to a number of industry associations, including the Financial Planning Association and Women in Insurance and Financial Services.

Ms. Robbins’ hiring of comes after ProEquities recently announced a partnership with The W Source to expand professional networking and business coaching resources for the firm’s women financial advisors. That strategic alliance builds on broader existing initiatives at ProEquities to increase development opportunities for women advisors, including the launch of the firm’s Women’s Networking Forum in May 2018.

Ms. Robbins said, “I’m excited to be joining ProEquities. As someone who is passionate about helping advisors support their clients and reach their business goals, I could not think of a better fit, both from a cultural and business standpoint. The firm’s forward-thinking approach to the industry’s most pressing issues, along with its commitment to attracting and cultivating advisors who appreciate a high-touch boutique service, is something that I have always admired from afar. I look forward to working with Chris and the rest of the leadership team to continue building on these important initiatives and delivering a first-class service culture.”


Founded in 1985, ProEquities, member FINRA/SIPC, is a RIA and a broker/dealer. Headquartered in Birmingham, Alabama, this wholly-owned subsidiary of Protective Life Corporation supports more than 700 independent advisors nationwide with over $16 billion in client assets as of December 31, 2018, as investment advisor representatives and registered representatives, as well as financial advisors who work through hybrid service models. For more information on ProEquities, please visit


Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the U.S. The company traces its roots to the corporation’s flagship company, Protective Life Insurance Company – founded in 1907. Throughout its more than 110-year history, Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing – for its employees, distributors, and most importantly, its customers. The company’s home office is located in Birmingham, Alabama, and its nearly 3,000 employees are located in offices across the United States. As of December 31, 2018, the Company had assets of approximately $90 billion. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750). For more information about Protective, please visit


Michael Dugan / Joseph Kuo
Haven Tower Group
424 652 6520 ext. 106 or ext. 101 or


Michael Dugan / Joseph Kuo
Haven Tower Group
424 652 6520 ext. 106 or ext. 101 or