NEW YORK--(BUSINESS WIRE)--STRONG Outdoor, a Ballantyne Strong Inc. (NYSE American: BTN) company, today announced that it will be streaming live game scores for the NCAA Division I Men’s Basketball Tournament on its next-generation digital tops for the duration of the tournament.
NCAA tournament scores will be streamed real-time from STRONG Outdoor’s cloud-based advertising server to each of its 300 digital tops via high-speed 4G data network. The scores will be interleaved with full-motion advertisements.
“I’m excited to demonstrate the depth of STRONG’s digital capabilities by streaming real-time sports scores on our outdoor digital advertising network. We look forward to keeping New Yorkers up to date during this exciting time of the year in sports,” said Ian Greenberg, President of STRONG Outdoor.
About Ballantyne Strong, Inc. and Strong Outdoor
Founded in 1932, Ballantyne Strong, Inc. (NYSE American: BTN) is a global leader in digital media solutions and cinema products and services. Through its wholly-owned subsidiaries, Ballantyne Strong, Inc. is responsible for tens of thousands of signs and screens globally. Strong Outdoor controls nearly half of the taxi top advertising inventory in the New York City market with 300 next-generation digital tops and over 3,300 traditional tops. Our digital tops garner over 43.2 million impressions per day in the coveted New York City market.