BOSTON--(BUSINESS WIRE)--Analytics significantly boosts the value of Microsoft Dynamics 365, delivering a combined return of $21.31 per dollar spent, a new report from Nucleus Research shows.
Microsoft Dynamics alone delivers $16.97 per dollar spent, the analysis finds, with analytics driving up productivity, removing human error and allowing teams to repurpose efforts towards higher value-add tasks -- accounting for a higher return.
“Analytics increases the value of Microsoft Dynamics 365 by more than 25%, pushing an already high return significantly higher. This underscores the benefit of integrating analytics with core technologies,” said Ian Campbell, CEO of Nucleus Research.
Key drivers of value include improved organizational agility with decreased time to resolution, increased overall productivity, better win rates for deals from analytical insights that identify the most viable opportunities and improved organizational visibility for sales, service and marketing.
“Customers should be aware that maximizing the benefits of a joint analytics and Dynamics deployment is more involved than simply going live with the products at the same time. It requires the alignment of sales, service and customer outreach programs with data collection and usage policies making up a tight data-driven CRM strategy prior to implementation,” said Daniel Elman, analyst at Nucleus Research. “But with a return of $21.31 per dollar spent, that alignment is well worth the effort.”
In calculating the combined benefit for this report, Nucleus examined the benefits and associated dollar amounts for each respective deployment and removed those benefits that would be counted twice or were unreasonable to expect from a standard internal deployment - such as additional profits from white-labeling an analytics solution in a product for sale.
About Nucleus Research
Nucleus Research is a global provider of investigative, case-based technology research and advisory services. We deliver the numbers that drive business decisions. For more information, visit NucleusResearch.com or follow us on Twitter @NucleusResearch.