NEW YORK--(BUSINESS WIRE)--Table of Content today announced its launch as a hybrid creative development and production company led by three advertising industry veterans.
“Our business model is simple. Big agency thinking with in-house agency collaboration and delivery,” said Rick Knief, who founded Table of Content in 2011 as a production company. With the addition of Tom Drymalski and Terry Martin, the company has expanded its core capabilities to provide a total end-to-end process, from strategy, branding and design to creative development, directing, editing, and photography.
As the need for break-through storytelling and marketing content continues to increase while budgets remain flat, marketers are looking for new alternatives for building their brands. By providing both creative development and production capabilities, a simplified MEET THINK MAKE process, along with a low overhead business model, Table of Content brings efficiencies to clients that enable them to create more content and be faster to market.
Table of Content develops tailored campaigns that use the most effective mediums, including TV commercials, web films, and short form social content, to tell stories that generate an emotional connection and call to action. The team is nimble, the process streamlined and the full-service firm focuses 100 percent on helping clients meet their business goals without the distraction of bureaucracy, steep overhead and shareholder scrutiny.
The three leaders bring more than 70 years of blue-chip agency and client-side experience across most major categories, including Auto, Beverage & Spirits, CPG, Fashion & Apparel, Health & Wellness, Pharma, Hospitality, Travel & Tourism, Financial Services, Retail, Sports & Entertainment, and Telecommunications.
About Table of Content
Based in New York, NY and founded by three highly-experienced advertising executives, Table of Content is a hybrid creative development and production company that provides full-service creative solutions, from strategy, branding and design to creative development, directing, editing, and photography. By providing both creative development and production capabilities, a simplified MEET THINK MAKE process, along with a low overhead business model, Table of Content brings efficiencies to clients that enable them to create more content and be faster to market.
For more information, visit www.tableofcontent.com.
Rick Knief, Partner/EP/Director
Rick began his career as an art director, working at advertising agencies in both New York and Boston. But it was while working as a creative director at Ogilvy & Mather, New York, where he was able to translate his passion for art direction, photography, and story-telling into the art of directing when he was given the opportunity to direct his first commercial for American Express.
From that moment on there was no turning back and Rick went on to win the top honor of “Best Creative Director” at the Forbes American Business Awards for the success of his work on the British Virgin Islands tourism campaign, which he both directed and art directed. That same year, his 9/11 documentary, “Looking for My Brother,” premiered at the Boston Film Festival and earned praise from both the Boston Globe and the Boston Herald.
While some of Rick’s work as creative director can be seen in the archives of the One Show, Communication Arts, and D&AD, it is his work as a director where he really shines. Using his unique, collaborative style he is able to take advantage of his marketing and people skills and elicit smart, genuine and human performances from his talent, capture their emotions, and connect them to the brands he works on in a clean, graphic, and cinematic style.
Tom Drymalski, Partner/Executive Creative Director
Tom makes award-winning work for important brands. As a veteran of global advertising, Tom has had the opportunity to lead great campaigns and craft entire brand platforms for American Express, Chevron, Citi, IBM, and DHL, among others. Tom has created stories on every possible platform in over 100 countries and has worked with everyone from Academy Award winners to Olympians.
Tom is also bilingual, having served on the client-side as Creative Director at Nature’s Bounty, leading a team of 40 professionals. Tom speaks both creative and business. He understands how to foster breakthrough creative content, rationalize it, and navigate its relevance through the marketing matrix without diminishing its power. Always easier said than done!
Terry Martin, Partner/Client Leader
Terry has lead a distinguished career at global agencies growing blue chip brands through integrated marketing communications. Terry’s clients have included American Express, FedEx, Bank of America, Wells Fargo, H&R Block, and IKEA. Terry was most recently Managing Director at Ogilvy. Terry began his advertising career as an Assistant Account Executive on the Procter & Gamble account at Jordan, McGrath, Case & Taylor. Terry has a BA in History from Kenyon College and resides outside of New York City with his wife and three children.