COLUMBUS, Ohio--(BUSINESS WIRE)--Root Insurance announced today Dave Luketic will join the company as the Director of Government Affairs, effective immediately. In this newly created role, Luketic will be responsible for the strategic direction and management of the company’s government relationships, including political affairs and public policy with U.S. federal, state and local governments; as well as developing grassroot advocacy campaigns. Luketic comes to Root after spending two years as the campaign manager for Ohio Governor Mike DeWine.
“Dave’s energy, strategic vision, and deep expertise will be extremely valuable as we continue to grow our business,” said Alex Timm, Root Co-Founder and CEO. “As we work to achieve our goal of expanding into all 50 states by 2020, we are excited to have Dave’s nuanced experience to help us navigate and interpret an increasingly complex regulatory and business environment.”
Known for building strategic alliances with key constituents and policymakers, Luketic will be responsible for leading Root’s government and regulatory affairs strategy. He will work in tandem with Root’s leadership team to identify additional business opportunities that leverage the company’s disruptive, technology-focused and consumer-oriented mission.
An Ohio native, Luketic brings more than a decade of regarded experience in politics to this role. Before managing the DeWine-Husted campaign in Ohio, Luketic managed significant campaign operations under former Governor John Kasich as political chief for the Super PAC that backed Kasich’s 2016 presidential bid. He also served as political director for Kasich’s 2014 historical gubernatorial re-election campaign and for the Ohio Republican Party in 2012 and 2013.
Before working with Governor Kasich, Luketic served as political director for the Republican Party of Cuyahoga County in Cleveland, Ohio. He holds a B.A. in Political Science from the University of Dayton.
Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile and founded on the principle that car insurance rates should be based on how you drive, not who you are. Through smartphone technology and data science, Root measures driving behavior, and uses it as the primary factor in determining rates. The result is personalized car insurance for good drivers, better rates, and a seamless mobile app experience.
Root is headquartered in Columbus, Ohio and is currently available to drivers in Arizona, Arkansas, Colorado, Delaware, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Mississippi, Missouri, Montana, Nebraska, New Mexico, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Texas and Utah, and will be coming to more states soon.