Hardee’s® Partners with YETI to Launch the Rise and Shine® Mug Club™ and a Chance to Unlock a Year of Free Coffee

Restaurant Launches New Rise and Shine® Coffee Featuring 100% Arabica Coffee Blend

FRANKLIN, Tenn.--()--Hardee’s®, known for quality you can taste, today announced the launch of its new Rise and Shine® coffee blend, a 100% Arabica blend designed with bold new flavors to jumpstart anyone’s day.

To celebrate the launch, Hardee’s is announcing the Hardee’s Rise and Shine® Mug Club™, a partnership with beloved retail brand YETI, where customers can join the club with purchase of limited-edition Hardee’s Rise and Shine coffee mugs. The return of the Hardee’s Rise and Shine® Mug Club™ is a modern twist on a beloved tradition that Hardee’s fans know and love from the ‘80s, bringing coffee and breakfast lovers together to enjoy real food, made right, served proud – starting the day off right, mug in hand.

By participating in the Hardee’s Rise and Shine® Mug Club™, the first 100 people to purchase mugs from www.hardeesriseandshine.com will receive a Hardee’s Rise and Shine® Mug Club™ membership card for free coffee for a year at participating Hardee’s locations. The mugs will be available for purchase beginning February 25, 2019. See website for complete details.

“At Hardee’s, we pride ourselves in having a robust and delicious breakfast offering, and through culinary tests, we know the new bold coffee blend will be the wake up our customers are looking for, while pairing well with all of our breakfast items,” said Owen Klein, Vice President Culinary Innovation, CKE Restaurants. “Hardee’s Rise and Shine® Mug Club™ is a spin on an age-old breakfast tradition at our restaurants, and we’re thrilled to introduce this to a new generation of consumers.”

Hardee’s new Rise and Shine® Coffee:

  • Central American Roast – Flavor notes of milk chocolate, raisin, hazelnut, caramel sweetness, clean finish with nutty undertones and a medium body. 100% Arabica Coffee.

Hardee’s will also be offering consumers nationwide a chance to taste the new coffee blend for free with the purchase of any item beginning Monday, February 25, 2019 through March 10, 2019 at participating locations. Free coffee offers valid for a limited time at participating restaurants with purchase of any menu item at regular price. Tax not included. Limit one per customer per visit. Not valid with any other offer or discount.

Hardee’s® Rise and Shine® YETI® mugs will be available for $24.99 plus tax + shipping and handling, while supplies last at www.hardeesriseandshine.com.

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About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr.® and Hardee’s®, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

© 2019 Hardee’s Restaurants LLC. All rights reserved. YETI is a registered trademark of Yeti Coolers, LLC.

Contacts

CKE Communications
Candice Jacobson, 615-538-9317
CJacobson@CKR.com

Release Summary

To celebrate the launch of its new Rise and Shine® coffee, Hardee’s is announcing the Hardee’s Rise and Shine® Mug Club™ in partnership with YETI.

Contacts

CKE Communications
Candice Jacobson, 615-538-9317
CJacobson@CKR.com