Global Social Media Management Market Outlook to 2023 - $17+ Billion Opportunity Analysis: Voluminous Data Generation Through Social Media Platforms Presents Lucrative Possibilities - ResearchAndMarkets.com

DUBLIN--()--The "Social Media Management Market by Component, Application, Organization Size, Industry Vertical, Deployment Model, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.

The author expects the global social media management market size to grow from USD 9.2 billion in 2018 to USD 17.7 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 14.1% during the forecast period.

The key factors driving the social media management market include need to increase RoI on social media strategy, growing focus on the market and competitive intelligence, and need for social media measurement to enhance the customer experience.

Medium organizations segment to grow at the highest CAGR during the forecast period

The medium organizations segment witnesses increasing digitalization. They have been majorly dependent on the proliferation of mobile devices, Internet of Things (IoT), and social media user growth, which demands the need for managing these digital assets.

Medium organizations have been increasingly investing in social media advertising, and marketing and selling activities to promote their products and services, as social marketing is gaining significant traction. It, in turn, has created the need for integrated social media management tools to share, collaborate, and manage enterprise content over social media for revenue generation.

Cloud deployment mode to grow at a higher CAGR during the forecast period

Rapid implementation, reduced setup, operational, and maintenance costs, and ease of use are major growth drivers for the cloud deployment mode in the social media management market. Although the cloud-based services help in saving costs, the initial value lies in the empowering business transformation.

Pricing for the cloud-based solution may vary with the asset and storage requirements, the number of users, add-ons, and Application Programming Interface (API) connectors required. The flexibility to customize solutions as per an organization's dynamic requirements and scalability are major drivers for the adoption of the cloud deployment mode.

Asia Pacific (APAC) to record the highest growth rate during the forecast period

Growing cloud adoption and vendor expansion are expected to drive the APAC social media management market during the forecast period. The high rate of internet usage and increased adoption of smartphones in APAC facilitate companies to adopt advanced solutions and forge strong connections with a wide range of target audiences.

In addition, APAC is witnessing an increasing demand for cloud-driven social media management solutions, resulting in increasing investments and technological advancements across the retail and eCommerce industry vertical.

Major vendors in the global social media management market include IBM Corporation (US), Oracle Corporation (US), Salesforce (US), Adobe Systems (US), Hootsuite Inc. (Canada), Sprout Social, Inc. (US), Google, Inc. (US), Sysomos (Canada), Sprinklr, Inc. (US), Digimind (France), Clarabridge (US), Spreadfast (US), Falcon.io (Denmark), Zoho Corporation, (India), and Lithium Technologies, LLC (US). The study includes in-depth competitive analysis of these key players in the social media management market with their company profiles, recent developments, and key market strategies.

Topics Covered

1 Introduction

1.1 Objectives of the Study

1.2 Market Definition

1.3 Market Scope

1.4 Regions Covered

1.5 Years Considered for the Study

1.6 Currency Considered

1.7 Stakeholders

2 Research Methodology

2.1 Research Data

2.2 Market Breakup and Data Triangulation

2.3 Market Size Estimation

2.4 Microquadrant Research Methodology

2.5 Market Forecast

2.6 Research Assumptions

2.7 Limitations

3 Executive Summary

4 Premium Insights

4.1 Attractive Opportunities in the Social Media Management Market

4.2 Market Share, By Region

4.3 Market By Deployment Model

4.4 Market in EMEA: Top 3 Solutions and Countries

5 Market Overview and Industry Trends

5.1 Introduction

5.2 Market Dynamics

5.2.1 Drivers

5.2.1.1 Need to Increase ROI on Social Media Strategy

5.2.1.2 Increased Focus on the Market and Competitive Intelligence

5.2.1.3 Need for Social Media Measurement to Enhance the Customer Experience

5.2.2 Restraints

5.2.2.1 Regulatory and Compliance Constraints

5.2.2.2 Lack of Common Standards and Laws

5.2.3 Opportunities

5.2.3.1 Voluminous Data Generation Through Social Media Platforms

5.2.3.2 Increased Cloud Adoption

5.2.4 Challenges

5.2.4.1 Lack of A Single Solution to Manage Diverse Data Sets Captured From Social Media Platforms

5.3 Industry Trends

5.3.1 Key Trends in the Market

5.3.1.1 Social Media Monitoring and Listening Solutions to Witness A Higher Growth With the Rise in User-Generated Content on Social Media

5.3.1.2 Crowdsourcing on Social Media

5.3.1.3 AI Technology to Be Integrated With Social Media for Personalized Advertising and Understanding the Market Trends

5.3.1.4 Augmented Reality and Social Media

6 Social Media Management Market By Component

6.1 Introduction

6.2 Solutions

6.3 Services

7 Social Media Management Market By Application

7.1 Introduction

7.2 Sales and Marketing Management

7.3 Customer Experience Management

7.4 Competitive Intelligence

7.5 Risk Management and Fraud Detection

7.6 Others

8 Social Media Management Market By Organization Size

8.1 Introduction

8.2 Small Organizations (Revenue < USD 10 Million)

8.3 Medium Organizations (Revenue: USD 10 Million ~ USD 1 Billion)

8.4 Large Enterprises (Revenue > USD 1 Billion)

9 Social Media Management Market By Deployment Model

9.1 Introduction

9.2 On-Premises

9.3 Cloud

10 Social Media Management Market By Industry Vertical

10.1 Introduction

10.2 Banking, Financial Services, and Insurance

10.3 Retail and Ecommerce

10.4 Government and Public Sector

10.5 Healthcare and Life Sciences

10.6 Telecom and It

10.7 Media and Entertainment

10.8 Manufacturing

10.9 Travel and Hospitality

10.10 Others

11 Social Media Management Market By Region

11.1 Introduction

11.2 North America

11.3 Europe, Middle East, and Africa

11.4 Asia Pacific

11.5 Latin America

12 Competitive Landscape

12.1 Competitive Leadership Mapping

12.2 Strength of Product Portfolio

12.3 Business Strategy Excellence

13 Company Profiles

13.1 Adobe

13.2 IBM

13.3 Google

13.4 Oracle

13.5 Salesforce

13.6 Sprout Social

13.7 Hootsuite

13.8 Sysomos

13.9 Sprinklr

13.10 Digimind

13.11 Clarabridge

13.12 Spreadfast

13.13 Falcon.io

13.14 Zoho

13.15 Lithium Technologies

For more information about this report visit https://www.researchandmarkets.com/research/bnf568/global_social?w=4

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Related Topics: Social Media

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Social Media