SAN FRANCISCO--(BUSINESS WIRE)--Today, the GSMA named Cinarra to the GSMA 100, a global innovation discovery initiative designed to identify and advance the next generation of connectivity and digital services. Cinarra is a Data Monetization & Analytics company focused on increasing revenue for Mobile Network Operators (MNOs) worldwide.
“Cinarra is honored to be recognized by the GSMA as an innovation leader in the mobile technology industry,” said Sundi Sundaresh, President & CEO of Cinarra. “The GSMA is the preeminent organization fostering innovation within the mobile communications industry and they represent the interests of our customers, Mobile Network Operators.”
“We welcome Cinarra to the GSMA 100. The GSMA 100 companies are leaders in categories that are poised to drive digital transformation and industry growth,” said Laxmi Akkaraju, Chief Strategy Officer, GSMA. “We look forward to working with Cinarra to unlock business development and investment opportunities and champion innovation in our industry.”
Cinarra joins the second cohort of the GSMA 100. This includes: AppOnBoard, Cloudify, CUJOAI, DefinedCrowd, Genus AI, Invisible Systems, IoTium, Jiminy, KaiOS, Limitless, Litmus Automation, Lumina Networks, Messagenius, SecureHome, UserTribe, Vilynx, and Zeotap.
GSMA 100 represents the innovation priorities of mobile operators around the world. Companies are referred into the program through investment and key partners. Contributors of the GSMA 100 for 2018-2019 include: América Móvil, Blumberg Capital, British Telecom, China Mobile, Deutsche Telekom, EIT Digital, Etisalat, Telecom Italia, HV Holtzbrinck Ventures, KPN Ventures, MegaFon, MTN Group, Orange, Rogers Communications, Sony Innovation Fund, Telefónica, Telenor Group, Telstra Ventures, US Cellular and Vodafone, among others. Follow the #GSMA100 hashtag on Twitter or visit: www.gsma100.com
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators with over 350 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences. For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA
About Cinarra
Cinarra’s privacy-first location analytics platform leverages deterministic mobile operator data to help marketers reach customers during their physical journey, while giving their carrier partners a new source of revenue. Currently, Cinarra processes billions of 4G LTE & WiFi location updates daily and is well prepared to drive Data Monetization Solutions in 5G networks. Cinarra is currently working with key partners powering location-based campaigns for Fortune 500 brands including Nissan, Amazon, McDonalds, Nike, Starbucks, Adobe, Disney, BMW, Sony, Adidas and hundreds more.
Cinarra has raised $25M million in funding, led by SoftBank and Almaz Capital, and is headquartered in Santa Clara, CA. Live with SoftBank Mobile, Cinarra is the leader in location analytics and data monetization in Japan. For more information, please visit Cinarra.com.
