Chewing Gum: U.S. Market Trends and Opportunities, 2018-2023 - ResearchAndMarkets.com

DUBLIN--()--The "Chewing Gum: U.S. Market Trends and Opportunities" report has been added to ResearchAndMarkets.com's offering.

Chewing Gum: U.S. Market Trends and Opportunities analyzes the challenges, prospects, emerging developments, and consumer demographics influencing this important segment of the U.S. food and beverage industry. The chewing gum market is examined at both the manufacturer and retail level, including:

  • historical trends, total demand, and total shipments for chewing gum in relation to other key confectionery and snack food markets
  • historical data for and industry projections to 2023 for select market segments
  • retail channel shares
  • a breakout by brand and marketer of gum chewers examined based on age bracket, income bracket, gender, household structure, ethnicity, and geographical location
  • detailed analysis of marketing and new product trends, including illustrations of recent product introductions

Scope & Methodology

The report's market coverage was obtained from both primary and secondary research including:

  • firms participating in the industry, and their suppliers and customers
  • Simmons Market Research National Consumer Surveys for 2008 through 2018
  • government/public agencies
  • national, regional, and international non-governmental organizations
  • trade associations and their publications
  • the business and trade press

Companies Mentioned

  • Hershey
  • Mars Wrigley
  • Mondelz

Key Topics Covered

CHAPTER 1: EXECUTIVE SUMMARY

  • DEMAND AND SHIPMENTS
  • Gum Demand
  • Gum Shipments
  • RETAIL DOLLAR SALES
  • Retail Sales of Gum
  • Gum vs. Candy Sales
  • MARKETING AND RETAILING
  • Marketer Competition
  • Marketing Strategies
  • New Product Trends
  • In-Store Purchasing Patterns for Gum vs. Candy
  • Channel Shares
  • Omnichannel: In-Store and Online
  • CONSUMER TRENDS
  • 55% of U.S. Adults Chew Gum
  • Wrigley's Brands Chewed by 45% of Adult Gum Users

CHAPTER 2: DEMAND AND SHIPMENTS

  • DEMAND
  • Snack Food Demand
  • Gum Demand
  • SHIPMENTS
  • Snack Food Shipments
  • Gum Shipments
  • RETAIL DOLLAR SALES
  • Retail Sales of Gum at $4 Billion
  • 1% CAGR Projected Through 2023

CHAPTER 3: MARKETING AND RETAILING

  • MARKET LEADERS
  • Mars Wrigley and Mondelz on Top
  • MARKETING AND NEW PRODUCT TRENDS
  • Overview
  • Corporate Responsibility, Clean Label, and Transparency
  • Selected New Products
  • RETAIL COMPETITION
  • Confectionery Everywhere
  • In-Store Purchasing Patterns for Candy
  • Channel Shares

CHAPTER 4: CONSUMER TRENDS

  • 55% of U.S. Adults Chew Gum
  • 39% of Candy Consumers Purchase Gum at Least Once a Month
  • Marketer and Brand Preference Trends
  • Chewing Gum Flavor Trends
  • Amount of Gum Chewed
  • Gum Brands Chewed the Most

For more information about this report visit https://www.researchandmarkets.com/research/55fb87/chewing_gum_u_s?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Snacks and Confectionery

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Snacks and Confectionery