Sound On: Mastercard Debuts Sonic Brand

Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments - the distinct and memorable Mastercard melody will provide simple, seamless familiarity. The news comes on the heels of the company’s recent transition to a symbol brand and is part of its continued brand transformation. (Photo: Business Wire)

PURCHASE, N.Y.--()--Turn your sound on and tune in for the latest news about Mastercard’s brand transformation – the launch of its sonic brand.

For more information, visit newsroom.mastercard.com to read our full press release, watch our sonic brand in action through our “Daily Transactions” vignettes, and hear our full suite of sounds.

About Mastercard

Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

Contacts

Media:
Jennifer Stalzer
Jennifer.stalzer@mastercard.com

Release Summary

Mastercard debuts its sonic brand. From commercials, to ringtones and acceptance sounds when shopping, new sound to reinforce the Mastercard brand.

Contacts

Media:
Jennifer Stalzer
Jennifer.stalzer@mastercard.com