SANTA MONICA, Calif.--(BUSINESS WIRE)--MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced today that Avik Dey has joined the company as Senior Vice President of Engineering. Dey brings more than two decades of software engineering expertise, leading Big Data, Data Science and microservices implementations at some of the largest enterprise technology companies, including, Intel Corporation, Yahoo! and eBay.
Dey will tap into those experiences to extend MomentFeed’s Mobile Consumer Experience (MCX) management platform to further leverage data across the most-used mobile networks, applications and services to help MomentFeed’s multi-location brands integrate all different digital channels to more strategically reach and engage with mobile consumers.
“We are thrilled to welcome Avik to the MomentFeed family and believe his deep expertise in the enterprise technology sector will be an incredible asset to our product and engineering teams,” said Robert Blatt, Chairman and CEO of MomentFeed. “Demand for the MCX platform continues to grow at a tremendous pace and our customers are constantly asking for new features and capabilities. We’re excited for Avik to help enhance the platform’s software architecture and development in order to support new innovative mobile services and solutions, and deploy them at a rapid pace.”
“I’m excited to join a company that is engineered from the ground up to provide location-specific insights and highly efficient applications that allow MomentFeed’s clients to easily localize their consumer engagements, increase their visibility, revenue and profitability,” said Dey. “Our focus is on helping our clients to engage and convert mobile consumers into customers. MomentFeed’s engineering team makes that possible by enabling localized mobile content that drives brand engagement and long-term brand loyalty that our clients crave.”
One of Dey’s main focus areas is to streamline the company’s software infrastructure and integrations with a focus on data enrichment augmented with Data Science and use of microservices to evolve the platform and application architecture. The goal is to enable MomentFeed’s clients to leverage proven mobile engagement successes across the company’s client base as a whole, benefitting from best practices based on future trends, behaviors and buying experiences to create smarter workflows.
Most recently, Dey was Executive Vice President, Technology at Marin Software, where he spearheaded the transition of multiple monolithic SAAS apps to a microservices-based stack architecture. Previously, Dey served as Worldwide Director, Big Data Product/Apache Engineering at Intel Corporation, building and overseeing a team of 75 architects, engineers and leaders across the U.S., China and India. At Yahoo!, he was Lead Product/Program Manager, playing a pivotal role as part of the leadership team that owned the strategy, roadmap and execution for Apache Hadoop as a service. In addition, Dey held the role of Senior Engineering Manager, Cloud Computing at eBay, managing the execution and delivery of an industry leading in-house Cloud software incubation.
MomentFeed’s mobile consumer experience management software enables multi-location brands to make their nearest location the best choice for every mobile consumer. The Mobile Consumer Experience (MCX) management platform helps organizations manage consumer engagement at the store or field level, creating an experience that is more authentic, relevant and engaging for local consumers and directly drives in-store foot traffic across multiple channels, providing marketing attribution for each channel.
With an integrated management and reporting system that spans multiple channels including mobile search, social media, digital advertising and customer care, the MCX platform helps continuously and predictably capture more in-store sales for retailers, restaurant chains, banks, auto dealers, insurance companies and other franchised and corporate-owned multi-location businesses. MomentFeed was founded in 2010 and is headquartered in Santa Monica, California. For more information visit www.momentfeed.com.