SANTA MONICA, Calif.--(BUSINESS WIRE)--MomentFeed, the leader in mobile consumer experience management for multi-location brands, announced today that Ed Shaughnessy has joined the company as Chief Financial Officer (CFO). Shaughnessy brings a valued mix of corporate finance, merger & acquisitions and corporate development experience to help propel the company into its next phase of growth.
Prior to joining MomentFeed, Shaughnessy was CFO at LogicMonitor where he helped build a world-class finance operation and team to define and drive the business to high growth and a profitable path, ultimately leading to the acquisition by Vista Equity Partners in the summer of 2018. He also spent more than a decade at Intel Corporation in core finance operational positions. In addition to serving as Director, Strategic Business Development in the Software and Solutions Group, Shaughnessy was Mergers & Acquisitions Finance Controller for Intel Capital, playing a key leadership role in Intel’s purchase of McAfee in 2010.
“I was drawn to MomentFeed based on the real-world problems our platform is solving, evangelizing the way MomentFeed clients grow revenue within an increasingly competitive environment,” said Shaughnessy. “Customers within apparel, food and other retail markets are trying to manage the complexity and explosion of online commerce, while also creating profit off of their physical store footprint by driving more in-store sales. And that’s exactly where we deliver value.”
“We are thrilled to have Ed on board and know he will make an immediate impact within our organization,” said Robert Blatt, CEO and Chairman of MomentFeed. “He joins at an ideal time, pulling on his experience of proven financial transformation within companies, which will accelerate MomentFeed’s sustainable growth and profitability.”
MomentFeed’s mobile consumer experience management software enables multi-location brands to make their nearest location the best choice for every mobile consumer. The Mobile Consumer Experience (MCX) management platform helps organizations manage consumer engagement at the store or field level, creating an experience that is more authentic, relevant and engaging for local consumers and directly drives in-store foot traffic across multiple channels, providing marketing attribution for each channel.
With an integrated management and reporting system that spans multiple channels including mobile search, social media, digital advertising and customer care, the MCX platform helps continuously and predictably capture more in-store sales for retailers, restaurant chains, banks, auto dealers, insurance companies and other franchised and corporate-owned multi-location businesses. MomentFeed was founded in 2010 and is headquartered in Santa Monica, California. For more information visit www.momentfeed.com.