WELLESLEY HILLS, Mass.--(BUSINESS WIRE)--RedPoint Global, a top provider of customer data platform and customer engagement technology, today announced inclusion in Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM), Q1 2019 report. RedPoint’s primary functionality segments were listed as: next best experience, personalization, and cross-channel marketing, and was one of only four providers to be listed specifically in those three segments.
Forrester defines RTIM as “enterprise marketing technology that delivers contextually relevant experiences, value and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints.” The 42 vendors represented in the report were included based on their capacity to: orchestrate contextually relevant customer experiences, address customer expectations of mutual value exchanges and align marketing with customer-facing functions. RedPoint customers mentioned in the report were GoDaddy, Keurig Dr Pepper and Xanterra Travel Collection.
“Real-time customer engagement is critical for organizations who wish to provide consumers with personalized, contextually relevant interactions that match expectations at each point in the buying journey,” said Patrick Tripp, VP Product Strategy at RedPoint Global. “RedPoint addresses the three critical capabilities needed for real-time customer engagement: speed and agility, data-driven personalization, and cross-channel optimization. RedPoint’s clients are leading the way with innovative use cases to leverage data, analytics and machine learning, and intelligent orchestration to increase revenue while lowering the costs of interaction.”
The next generation of the RedPoint Customer Engagement Hub™ revolutionizes how marketers leverage data and analytics to drive real-time personalized engagement. RedPoint’s recent launch included enhancements to the RedPoint Customer Data Platform to connect all data in real-time, RedPoint AI Studio™ for machine learning and analytics, and RedPoint Intelligent Orchestration to personalize and optimize every moment of engagement.
To learn more, download the Forrester “Now Tech: Real-Time Interaction Management, Q1 2019” report (available to Forrester subscribers or for purchase) or visit www.redpointglobal.com/realtimestudy for more information about RedPoint Global’s approach to real time. To stay updated on all RedPoint news, join us on Twitter @RedPointGlobal.
About RedPoint Global Inc.
RedPoint Global’s software solutions empower brands to transform how customer experience is delivered. RedPoint Global’s solutions provide a single point of control to connect all customer data, determine next best actions in real-time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust RedPoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email firstname.lastname@example.org.