Celebrates 20 Years of Innovation in the Dental Savings Space

Dental savings plan pioneer unveils 20% off sale

PLANTATION, Fla.--()--2019 marks the 20th anniversary for Once a small internet company offering one dental savings plan, the company has become a leading online dental and health savings marketplace with more than 30 dental savings plans and has served more than 1 million customers since inception.

Founded by the son of a dentist and the son of an orthodontist, was designed to use the power of the internet to help people save money on their dental care. At the time, dental savings plans — previously coined as discount dental plans — were bundled with multi-benefit plans and rarely sold on their own. pioneered the direct to consumer marketing of these plans and launched the very first comparison shopping experience for dental savings plans — making affordable dental care more accessible.

“Dental savings plans existed before, but we were one of the first companies to market these plans as a standalone product, directly to consumers and online,” said Jenn Stoll, Chief Commercial Officer at “And, our commitment to educating consumers and industry professionals on the benefits of these plans has significantly contributed to our success.”

One of the reasons for the company’s continuing growth is that dental savings plans meet a real need, offering almost-immediate access to significant discounts on expensive treatments like root canals, crowns, bridges, dentures and braces. And with no annual spending maximum, people can afford to get the care they need when they need it.

One-third of Americans still don’t have dental insurance, meaning they are unlikely to see a dentist for preventive care. Postponing dental care typically leads to decay and gum disease and tooth loss. Dental health issues are increasingly being connected to conditions such as heart disease, stroke, lung and digestive infections, and even certain forms of cancer.

The company’s mission — empowering consumers with the tools, information, and services that they need to lead happier, healthier lives — hasn’t changed. continues to aggregate dental savings plan options and provide even more benefits, such as savings on vision, hearing, prescription drugs and telehealth to empower more people to take control of their overall health and wellbeing, beyond just their oral health.

To celebrate its twenty years in business, is offering 20% off all dental savings plans from January 23rd to January 28th. Joining is easy and can save plan members 10 to 60% on most procedures. To learn more, please visit

About, founded in 1999, is a leading dental and health savings online marketplace in the U.S., helping more than a million people to affordably access quality healthcare services. Our mission is to empower consumers with the tools, information, and services that they need to live happier, healthier lives.


Nicole Fry, Communications Manager

Release Summary

2019 marks the 20th anniversary for shares the history and evolution of the company, and a special offer.

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Nicole Fry, Communications Manager