AWM Smart Shelf® Launches All-New Frictionless Shopping Application

Game-Changing, Advanced Technology Replicates Key Benefits of the Online Experience Into Physical Retail Environments for Retailers, Brands & Everyday Shoppers

NEW YORK--()--Aliso Viejo, Calif.-based newco AWM Smart Shelf has introduced its all-new Frictionless Shopping Application, and is demonstrating the platform’s advanced technology and benefits for retail chain, brand and media attendees in the Innovation Lab (Booth #7148) at the Javits Center’s NRF trade show.

“Each year, more and more shoppers are becoming frustrated with the in-store retail experience and turning to online shopping, which has created a serious bottom-line problem for brick and mortar retailers,” explained Kevin Howard, AWM Smart Shelf Chief Executive Officer. “We’ve developed a full suite of offerings utilizing machine learning, computer vision, and artificial intelligence to combat this, including our new Frictionless Shopping application.”

AWM Smart Shelf Frictionless Shopping is a revolutionary in-store retail technology that utilizes cameras and computer vision to automate the retail experience – including checkout and payment. The cameras located around the store interpret and understand who the customer is, what product they pick up from the shelf, and ultimately what is included in their final purchase decision, then charging their digital wallet as they exit the store.

The Frictionless Shopping application can be integrated into any retail store’s native application to not only improve the shopping experience, but increase retailer brand awareness too.


AWM Smart Shelf was identified by Gartner in 2018 as a vendor transforming retail and is actively pushing the envelope with in-store digital. The company utilizes advanced algorithms and machine learning in its products to understand and interact with the retail environment in ways never before possible. For more information please visit:


Kaitlyn Kempiak, Marketing Manager

Release Summary



Kaitlyn Kempiak, Marketing Manager