Global Nutraceuticals Market 2019-2023| Industry Developments to Augment Growth| Technavio

Technavio has released a new market research report on the global nutraceuticals market for the period 2019-2023 (Graphic: Business Wire)

LONDON--()--The global nutraceuticals market is expected to post a CAGR of nearly 8% during the period 2019-2023, according to the latest market research report by Technavio.

A key factor driving the growth of the market is the rising demand for nutraceuticals with medical benefits. Nutraceuticals play a crucial role in modifying and maintaining physiological functions required for the proper functioning of the body. Nutraceuticals that contain antioxidants, probiotics, and polyunsaturated fatty acids help in managing health issues, such as obesity, cardiovascular diseases, cancer, cholesterol, osteoporosis, arthritis. and diabetes. Therefore, there is a rapid increase in demand for nutraceuticals.

As per Technavio, industry developments will have a positive impact on the market and contribute to its growth significantly over the forecast period. This global nutraceuticals market 2019-2023 research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

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Global nutraceuticals market: Industry developments

Improving the distribution networks and ensuring the availability of products among consumers are becoming the primary focus of vendors. As more companies are targeting online platforms to promote their products through visual representations, blogs, videos, and images, there has been an increase in advertising and marketing activities in the nutraceuticals market.

“Various strategies such as press releases, annual reports, and participation in conferences are being adopted by the leading players in the global nutraceuticals market, to gain market share. Product launches, joint ventures, acquisitions, partnerships, expansion projects, collaborations, and investments are some of the key strategies adopted. This is increasing the awareness of nutraceutical products among consumers,” says a senior analyst at Technavio for research on health and wellness.

Global nutraceuticals market: Segmentation analysis

This market research report segments the global nutraceuticals market by product (functional food, functional beverage, and dietary supplements) and geographical regions (APAC, EMEA, and the Americas).

The functional food segment held the largest market share in 2018, accounting for over 36% of the market. This product segment is expected to dominate the global market throughout the forecast period.

The Americas led the market in 2018 with a market share of over 39%. This region is expected to dominate the market through 2023, however there will be a decrease in its market share.

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Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Release Summary

The global nutraceuticals market is expected to post a CAGR of nearly 8% during 2019-2023, according to the market research report by Technavio.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200