CINCINNATI--(BUSINESS WIRE)--Today, Always® and Walmart® in collaboration with America’s Promise Alliance – the nation’s largest organization dedicated to improving the lives of young people – launched their latest Live #LikeAGirl program to help girls grow in confidence and reach their full potential. A recent Always Confidence & Puberty Survey revealed that nearly 1 in 5 U.S. girls miss school because they do not have access to the period products they need. But it’s not just school they miss, it also means they miss out on activities they love, which can ultimately have a huge impact on their overall confidence. The program will provide girls’ teams across all 50 states with a year’s worth of pads to help them stay in the extracurricular activities that are crucial to their mental and emotional development.
The program was kicked off in Florida, where Always and Walmart recently worked with a local martial arts studio that serves girls in need. See an emotional view of the teams’ experience with Always’ and Walmart’s donation efforts and hear directly from the girls impacted here: https://youtu.be/MZBrna5E0u4
Always understands that puberty can be a difficult and confusing time when girls’ confidence may plummet, with the onset of menstruation marking the lowest moment for many girls. This decrease in confidence is so much worse for girls that lack access to period protection, which is often referred to as “period poverty.” Period poverty can force her to miss out on important confidence-building experiences in the classroom or in after-school activities. These activities should be something to look forward to, and not something a girl loses out on because she doesn’t have access to period products. Missing out on things like this can limit her from reaching her full potential during puberty and beyond.
“We’re so excited to help ensure that fewer girls miss the extracurricular activities they enjoy most due to lack of access to period products,” shared Marty Vanderstelt, North America Always Brand Director. “We know that this is a crucial life stage for young women and, with the support of Walmart, we want to help them have every opportunity to continue to grow and become whoever they want to be.”
The program is a continuation of Always’ #EndPeriodPoverty program that launched nationally in August last year. Now, with the support of Walmart, Always is donating a year’s worth of period products to 50 girls’ teams in need across the 50 states. The #EndPeriodPoverty campaign has also worked in close collaboration with America’s Promise Alliance, which has leveraged its network of non-profit organizations, government organizations, and businesses to help identify and connect the campaign with the 50 teams of participating girls across the country. Leaders from each team will be coached by top medical and confidence experts to help better prepare them to support girls’ needs at this stage in life.
Always®, the world's leader in feminine protection, offers a wide range of feminine pads, wipes and liners designed to fit different body types, period flows and preferences. For over 35 years, Always has been empowering millions of girls globally through puberty and confidence education, and the provision of products to girls in need. More recently, the Always #LikeAGirl campaign has furthered these efforts by helping tackle key societal barriers to girls’ confidence. Together, Always believes we can create a world where puberty is a moment that propels girls forward into confident womanhood. Please visit www.always.com for more information.
In 2016, Always was proud to announce that all feminine care owned production sites have achieved zero manufacturing waste to landfill. Please visit https://us.pg.com/environmental-sustainability/ for more information.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About America’s Promise Alliance
America’s Promise Alliance is the nation’s largest network dedicated to improving the lives of children and youth. The Alliance brings together more than 450 national organizations and thousands of community leaders to focus the nation’s attention on young people’s lives and voices, lead bold campaigns to expand opportunity, conduct groundbreaking research on what young people need to thrive, and accelerate the adoption of strategies that help young people succeed. GradNation, a signature campaign, has helped to increase the nation’s high school graduation rate to a record high. In the past 12 years, an additional 2 million young people have graduated from high school. Please visit www.americaspromise.org for more information.