A key factor driving the growth of the market is the availability of a wide product mix and assortment. Snow sports apparel offers a wide range of products with additional features, including the use of lightweight and comfortable fabrics like fade, tear, abrasion, wrinkle, wind, and shrink-resistant clothes, and additional storage with multiple pockets. The global snow sports apparel market is witnessing a huge demand from the influx of snow sports enthusiastic population for recreational activities like skiing, snowboarding, mountaineering and climbing, and other snow sports activities. Vendors that were offering sport and outdoor clothing have started to offer a variety of snow sports apparels since the last decade. To meet the growing demand for snow sports apparels, vendors are expanding their product portfolios. Hence, the wide product mix and product assortment made by vendors will drive the global snow sports apparel market during the forecast period.
This market research report on the global snow sports apparel market 2019-2023 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the virtual reality to enhance the consumer shopping experience as one of the key emerging trends in the global snow sports apparel market:
Global snow sports apparel market: Virtual reality to enhance the consumer shopping experience
Virtual shopping is emerging as a part of the lifestyle. This is a new kind of novel technology that helps buyers to try on a variety of apparels, including snow sports apparel, by virtually trialing the apparels for fitting, color, style, and other associated things. This is one of the attractive and innovative techniques used by the apparel vendors. This technology helps in saving time, and buyers need not have to wait outside the trial room. For instance, Adidas, one of the prominent vendors of the market, has introduced a 360°shopping experience by incorporating VR to E-Commerce retailing. Through this, consumers can have 360° shopping experience of trialing the products, selecting the color, design, and various other attributes. This 360° experience shopping is made available for the public in the new store situated in Stockholm, Sweden.
“Apart from virtual reality, the growing online sales, the emergence of automation in textile industry, and the rising popularity of digital payment systems are some major aspects that are expected to boost the growth of the global snow sports equipment market,” says a senior analyst at Technavio for research on apparel and textile.
Global snow sports apparel market: Segmentation analysis
This market research report segments the global snow sports apparel market by product (alpine apparel and snowboard apparel) and geographical regions (APAC, EMEA, and the Americas).
The Americas led the market in 2018 with a market share of over 49%, followed by EMEA and APAC respectively. However, during the forecast period, the APAC region is expected to register the highest incremental growth of over 1%.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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