WASHINGTON--(BUSINESS WIRE)--Phone2Action, a creator of advocacy and public affairs software, today releases the next generation of its platform, named Phone2Action 5.0. In addition to a more advanced campaign engine, Phone2Action 5.0 offers multiple new features that give organizations and citizens fresh ways to participate in advocacy leveraging technologies such as AI-driven online chat and Facebook Messenger.
“Advocacy campaigns live and die based on participation, and this year we’ve made tremendous strides in bringing our customers the tools they need to run far-reaching, productive campaigns,” said Jeb Ory, CEO, Phone2Action. “With today’s release, Phone2Action is offering the advocacy and public affairs community some of the most comprehensive communication tools, allowing organizations to communicate with advocates, supporters, and employees via text, email and social media. Wherever they are and whatever channel they prefer, Phone2Action can reach them.”
Key features of Phone2Action 5.0 include:
Aero
Aero is a new campaign template based on extensive research into the key factors encouraging action that enables organizations to create engaging landing pages with animations and video in just minutes without the assistance of a developer.
Convo
Convo is a chat-based tool that uses a customizable “Mad Libs” type structure to create personalized emails to lawmakers. Convo creates a more personal advocate experience and genuine, unique communications to legislators.
Virtual Advocacy Assistant: Chatbot
Using proprietary AI technology, Advocacy Chatbots integrate Phone2Action’s advocacy platform with Facebook Messenger, allowing Messenger’s 1.3 Billion monthly active users to discover and take action without ever leaving Facebook.
Live Event Engagement
Phone2Action has several new features to make events more engaging, including a new Tweet-a-Selfie to Your Lawmaker feature, as well as several new live event maps.
Email Broadcasting
Phone2Action’s email tool allows organizations to broadcast emails to advocates from their Phone2Action account, providing organizations with a complete view of the advocate engagement funnel, from delivery, to opens and clicks, to campaign conversions and actions taken. It also offers streamlined auto-fill options for campaigns and wizard-driven follow-up emails to thank advocates.
Facebook Lead Ads Integration
Using Phone2Action’s integration with Facebook’s Lead Advertising product, advocates can take action on a Phone2Action campaign without having to leave Facebook, providing a 100 percent conversion rate on an organization’s Facebook ads.
Phone2Action celebrated the release of Phone2Action 5.0 on December 5th at a private event in Washington D.C.
About Phone2Action
Phone2Action is a comprehensive digital advocacy and communications platform for public affairs and grassroots advocacy. For more information, please visit: www.phone2action.com