LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of their Global Media Planning and Buying Category - Procurement Market Intelligence Report.
According to this report, end-user conglomerates are increasing their strategic media spend to be on par with the growing competition. This is consequently boosting the spend growth momentum of the media planning and buying market. The emergence of start-ups, particularly in the e-commerce sector is also expected to drive the category spend growth during the forecast period. This media planning and buying market intelligence report predicts a higher market share for the APAC region owing to the growing internet user penetration. Read the Free Sample of this media planning and buying market intelligence report to get critical insights into the supplier market ecosystem.
Built on the ideology that a market’s cost structure is an ever-changing phenomenon, this media planning and buying market intelligence report conducts a cost-benefit analysis of the key category growth enablers. It also provides functional insights into the supplier cost structure that will help gain a better understanding of the category spend dynamics in different regions. Get personalized guidance on creating a cost-effective procurement strategy that is suited to the market’s dynamics.
“The buyers must employ analytics for effective spend and resource management. Such a procurement practice will effectively streamline the media buying and planning service operations and facilitate the smooth functioning of business processes and systems,” says SpendEdge procurement expert Tridib Bora.
In-depth research offered in this media planning and buying market intelligence report market reveals factors that will have prominent impact on the category growth:
- Most of the spend will be directed to book slots within the television media segment
- Rising labor cost will be a cause of concern for suppliers
- Purchase the full media planning and buying market intelligence report to unlock your full market potential.
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SpendEdge’s procurement market intelligence reports for the marketing category provide detailed information on the major costs and volume drivers that impact category growth. Such information will help procurement managers as well as the suppliers to determine the total cost of ownership and change their procurement strategies accordingly. Additionally, SpendEdge’s reports provide insights into the sustainability and procurement best practices for the category.
Report scope snapshot: Media planning and buying market
Cost-saving opportunities
- Supplier side levers
- Buyer side levers
- Quantifying cost-saving opportunities
- Interested to know more about the scope of our reports? Download a FREE sample
Best practices
- Procurement excellence best practices
- Procurement best practices
- Sustainability practices
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Category pricing insights
- Total cost of ownership analysis
- Overview of pricing models
- Comparison of pricing models
- To view this report’s complete table of contents, Download a FREE sample
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