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TIERRA NUEVA EXPANDS DUNKIN’ COFFEE THINS™ INTO NEW ENGLAND’S MARKET BASKET GROCERY STORES
Nationwide rollout of edible Dunkin’ Coffee Thins™ propels continued market penetration of edible coffee treat
Tierra Nueva, a Miami-based coffee confectionery technology company majority owned by ProspEquity Partners, announces the placement of Dunkin’ Coffee Thins™ on the shelves of New England’s Market Basket grocery stores.
The rich, creamy confectionary treats are made using whole Dunkin’ coffee beans crafted into silky-smooth, edible squares available in two delicious Dunkin’ flavors: Original Blend and Caramel.
Market Basket is a chain of 79 supermarkets in New Hampshire, Massachusetts and Maine. The grocery store chain, headquartered in Tewksbury, Mass., celebrated its 100th anniversary in 2017. Market Basket was founded in 1917 by Greek immigrants Athanasios and Efrosini Demoulas as Demoulas Market. Today, Consumer Reports ranks Market Basket as No. 2 among national supermarkets in terms of customer satisfaction, second only to Wegmans.
“We are pleased to partner with Tierra Nueva and fellow Massachusetts-based brand Dunkin’ to place Dunkin’ Coffee Thins™ on our shelves to add variety to our customer offerings and provide another stream of top-line revenue for our stores,” said Joe Garon, Buyer with Market Basket. “Dunkin’ is known for finding new ways to engage its customers as America’s favorite beverage-led, on-the-go brand.”
Tierra Nueva recently announced expansion of Dunkin’ Coffee Thins™ onto shelves in CVS drug store locations and other national grocery stores and retailers.
“We continue to see aggressive interest by retailers and consumer package goods giants in Coffee Thins™,” said Matthew Insolia, CSO of Tierra Nueva. “It began this past May at the Sweets & Snacks Expo in Chicago and continued through the IFT Show this past June. Since then, we have rolled out our edible Coffee Thins™ product aggressively as demand continues to skyrocket.”
ABOUT TIERRA NUEVA AND MAJORITY STAKEHOLDER PROSPEQUITY PARTNERS
ProspEquity Partners (PEP), a Tampa, Fla.-based emerging private equity firm building shareowner value through conscious capitalism and a dedication to people and local communities, owns a majority stake in Tierra Nueva. The partnership between PEP’s world-class operational executive expertise and ecosystem of strategic partners and advisors and Tierra Nueva’s industry-leading coffee product development team is launching a coffee revolution that will rapidly scale Tierra Nueva’s worldwide market penetration.
“The continued expansion of Tierra Nueva’s Dunkin’-branded Coffee Thins™ throughout the U.S. retail market is a key objective in ProspEquity Partners’ and Tierra Nueva’s global strategy to create a new coffee experience that will drive significant consumer demand and solid returns for our business partners,” commented Christopher D. Ramonetti, managing partner and chief executive officer of ProspEquity Partners, and Tierra Nueva board chair.