HOUSTON--(BUSINESS WIRE)--Marketing veteran Kasey Long joins the seasoned team at the beverage company “Rally” as the company eyes national distribution and rapid growth. Rally is a functional rehydration drink formulated to help athletes restore, rehydrate, and recover. The benefits of Rally are enjoyed by athletes -- from students to amateurs to professionals -- and their trainers throughout many of Texas’s major cities.
Ms. Long was hired to establish and grow an integrated marketing program for Rally. Her efforts will be supported by a newly hired team of marketing consultants from Austin, Texas-based Rivet Communications and strategic marketing expert Jackie Huba. The collective marketing team brings a new level of insights, strategy and expertise to the beverage start-up.
“Kasey and her team’s experience in developing customer loyalty and branding are great assets as Rally continues to grow in Texas and expand into new markets,” said Eric Boss, Rally CEO and Founder. “Rally is a new kind of re-hydrating, replenishing beverage made right here in Texas, and we can’t wait to accelerate sales and marketing, so athletes nationwide can discover the benefits of our rehydration beverage and achieve top performance.”
Dehydration affects physical and mental performance, and Rally helps athletes rehydrate with more electrolytes than current sports drinks and more enhanced vitamins than the common pediatric electrolyte formula currently utilized within this community. With added Vitamin B and A, more potassium than two bananas, and cramp-preventing magnesium in each 20 oz. bottle, this functional formula serves its purpose as an advanced rehydration drink.
Rally contains no artificial colors, flavors, or preservatives, and will now contain stevia, making this formula the front-runner in healthy hydration. Rally is designed to help athletes -- including football players, runners, cyclers, CrossFit enthusiasts and more -- achieve their top physical performance and aid in quick recovery.
Rally is available select HEB, Spec’s, and local retailers in Houston, San Antonio and Austin, Texas. A complete list of stores can be found at on the company’s web site.
About Kasey Long
Long brings extensive marketing experience for brands including Silver Eagle Distributing, Cricket Communications, The Potts Law Firm Nationwide, and Simon Mall Corporation.
About Jackie Huba
Jackie Huba is a strategic marketing executive with two decades of experience helping companies achieve business and customer goals. She is the author of four best-selling books, including three on customer loyalty. Jackie coined the term “customer evangelism” with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the “One Percenters,” a small but very influential part of one’s customer base, outlined in her book “Citizen Marketers: When People are the Message.”
About Rivet Communications
Rivet Communications creates, grows and manages communications, marketing and branding programs for companies around the world. The team at Rivet uncovers the stories you need to tell, build a solid program foundation, and ensure your program maps to your business objectives. Rivet shapes programs for large global brands and works with venture-backed start-ups from launch to acquisition.
About Rally Cure, LLC
Rally Cure, LLC is a beverage company and maker of the drink Rally, an advanced functional beverage, formulated to help you restore, rehydrate and recover. Rally is formulated with less sugar, no added coloring, and more essential vitamins and electrolytes for faster recovery. Rally is found in major retailers and specialty stores in Houston, San Antonio and Austin, Texas. Rally Cure is privately held and based in Houston, Texas. Visit www.drinkrally.com for more information.
High-resolution images are available