A key factor driving the growth of the market is high internet penetration and increasing adoption of smartphones. Increased internet penetration, especially in APAC, is likely to drive the market during the forecast period. Affordable smartphones and high-speed internet access have surged the number of a fantasy sports player. Smartphones help end-users play fantasy sports irrespective of location and time. This also augments participation in fantasy sports through mobile devices, which will drive market growth.
This market research report on the global fantasy sports market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing
In this report, Technavio highlights the use of fantasy sports for brand promotion as one of the key emerging trends in the global fantasy sports market:
Global fantasy sports market: Use of fantasy sports for brand promotion
The use of fantasy sports for brand promotion has become a trend. Many big brands are trying to use fantasy leagues to market their products. These global brands use fantasy sports for promotion mainly to target high-income customers in the age range of 25 to 50 years. This influx of advertisers is expected to continue over the next few years and promote market growth.
“Unilever launched its Dove men care fantasy football hub, which grants consumers exclusive access to fantasy football suggestions and advice from ESPN analysts. Also, Toyota purchased the advertising space to sponsor the Yahoo fantasy football league recaps,” says a senior analyst at Technavio.
Global fantasy sports market: Segmentation analysis
This market research report segments the global fantasy sports market by type (fantasy soccer, fantasy baseball, fantasy football, fantasy basketball, and other sports) and geographical regions (APAC, EMEA, and the Americas).
The Americas led the market in 2017 with a market share of more than 47%, followed by EMEA and APAC respectively. The dominance of the Americas can be attributed to the launch of various apps for fantasy sports and high internet penetration and increasing adoption of smartphones.
Looking for more information on this market? Request a free sample report
Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.
Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
If you are interested in more information, please contact our media team at email@example.com.