DUBLIN--(BUSINESS WIRE)--The "Healthcare
CRM Market by Component, Delivery, End user, Functionality - Global
Forecast to 2023" report has been added to ResearchAndMarkets.com's
offering.
The benefits offered by CRM and growing focus on patient engagement
are expected to drive the overall growth of the healthcare CRM market
The
healthcare CRM market is estimated to reach USD 17.4 billion by 2023
from USD 8.8 billion in 2018, at a CAGR of 14.6% during the forecast
period.
CRM is a customer-focused business strategy designed to optimize
profitability and customer satisfaction. CRM offers a wide range of
benefits to its users, which drives the growth of the healthcare CRM
market. Increased focus on patient engagement also contributes to the
growth of the market. However, factors such as the high cost of CRM,
issues related to patient data security, and complexities in the CRM
implementation process restrain the growth of the healthcare CRM market.
"Healthcare
CRM services to grow at the highest CAGR during the forecast period"
On
the basis of component, the healthcare CRM market is segmented into
software and services. The services segment is expected to dominate the
healthcare CRM market in 2018. Services form a large component of the
healthcare CRM market primarily due to the indispensable role of service
providers when it comes to the use of CRM solutions for healthcare. The
recurring need for services such as software upgrades and maintenance is
the key factor supporting the growth of this segment.
"Customer
service and support to account for the largest market during the
forecast period"
On the basis of
functionality, the healthcare CRM market is segmented into customer
service and support, marketing, sales, and digital marketing
functionalities. CSS applications are front-office systems with back-end
links to support a customer-centric environment. A growing focus on
patient engagement, rising pressure on healthcare organizations to
reduce costs, and the importance of ensuring customer satisfaction are
major factors responsible for the large share of this segment in the
healthcare CRM market.
North America to dominate
the market during the forecast period
The
healthcare CRM market is segmented into North America, Europe, Asia, and
the Rest of the World (RoW). North America, segmented into the US and
Canada, is estimated to hold the largest share of this market in 2018.
However, healthcare reforms in North American countries, market
saturation due to high competition, and decreasing hospital budgets are
likely to hinder market growth. On the other hand, the Asian market is
expected to show high growth during the forecast period. Market growth
is mainly due to rising patient awareness, improvement of healthcare
systems, growing medical tourism in Asian countries, and favorable
government initiatives, among other factors.
List of Companies Profiled in the Report
- Salesforce.com, Inc. (US)
- SAP SE (Germany)
- Oracle (US)
- Microsoft (US)
- IBM (US)
- Influence Health (US)
- SugarCRM (US)
- Accenture (Ireland)
- Healthgrades (US)
- Infor, Inc. (US)
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive
Summary
4 Premium Insights
5 Market Overview
6
Healthcare CRM Market, By Component
7 Healthcare CRM Market,
By Deployment Model
8 Healthcare CRM Market, By Functionality
9
Healthcare CRM Market, By End User
10 Healthcare CRM Market,
By Region
11 Competitive Landscape
12 Company
Profiles
For more information about this report visit https://www.researchandmarkets.com/research/rv5h24/healthcare_crm?w=4