NEW YORK--(BUSINESS WIRE)--Effie United States, which recognizes marketing effectiveness, has announced that its ninth Effie Collegiate program will be in partnership with Subaru of America, Inc. Modeled after the Effie Awards, the Effie Collegiate program calls on the next generation’s brightest marketers to work on real world business challenges with a focus on creating marketing that really works.
As the 2019 sponsor, Subaru will challenge college students throughout the U.S. to reinvent the experience of buying a new car to meet the expectations and lifestyles of the Millennial/Gen Z audience, many who think of buying a car as a thing of the past.
“We created a client brief that we would develop for any seasoned agency partner, knowing that college students who take on the Effie Collegiate entry will have real world experience to bring back to the classroom and later, to the workplace,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “By sponsoring Effie Collegiate, we are giving back, but expect to gain some fresh, insightful thinking in return from a generation that looks at buying a car in a whole new way.”
Subaru and its agency of record, Carmichael Lynch, are no strangers to effective marketing, having earned the Sustained Success Effie for the Love campaign.
“At Effie, we use our vast resources to help people across all stages of their careers become more effective marketers. With the Effie Collegiate competition, students get to learn from the world’s most successful and iconic brands,” said Veronica Parker-Hahn, SVP of Growth & Innovation at Effie Worldwide. “We also work closely with the business and academic communities to ensure that a diverse group of students, many of whom are new to marketing, get exposure to the competition and a potential career in advertising and marketing.”
The Effie Collegiate Subaru Brand Challenge will open its Call for Entries in January 2019. The challenge is open to students enrolled in portfolio programs, graduate students and undergraduate students currently enrolled full/part-time at accredited educational institutions. The competition is free to enter.
Marketing executives will be called on by the Effies this Spring to serve on a jury to review this year’s entries. Selected finalists will be invited to pitch their campaigns to the Subaru brand team at their headquarters in Camden, NJ.
For complete details on the Effie Collegiate competition, please visit www.effie.org/collegiate-effie.
About Effie Worldwide
Effie Worldwide is a 501 (c)(3)
nonprofit organization that stands for effectiveness in marketing
communications, spotlighting marketing ideas that work and encouraging
thoughtful dialogue about the drivers of marketing effectiveness. The
Effie network works with some of the top research and media
organizations worldwide to bring its audience relevant and first-class
insights into effective marketing strategy. The Effie Awards are known
by advertisers and agencies globally as the pre-eminent award in the
industry and recognize any and all forms of marketing communication that
contribute to a brand's success. Since 1968, winning an Effie has become
a global symbol of achievement. Today, Effie celebrates effectiveness
worldwide with over 50 programs,
including the Global Effie, regional Asia Pacific, European, Latin
American and Middle East / North African Effie programs and 45+ national
programs. Effie Worldwide recognizes the most effective agencies and
brands globally, regionally and locally via the Effie
Index. For more details, visit effie.org.
About Subaru of America, Inc.
Subaru
of America, Inc. (SOA) is a wholly owned subsidiary of Subaru
Corporation of Japan. Headquartered at a zero-landfill office in
Camden, N.J., the company markets and distributes Subaru vehicles, parts
and accessories through a network of more than 630 retailers across the
United States. All Subaru products are manufactured in zero-landfill
production plants and Subaru
of Indiana Automotive, Inc. is the only U.S. automobile production
plant to be designated a backyard wildlife habitat by the National
Wildlife Federation. SOA is guided by the Subaru
Love Promise, which is the company’s vision to show love and respect
to everyone, and to support its communities and customers nationwide.
Over the past 20 years, SOA has donated more than $120 million to causes
the Subaru family cares about, and its employees have logged more than
40,000 volunteer hours. As a company, Subaru believes it is important to
do its part in making a positive impact in the world because it is the
right thing to do. For additional information visit media.subaru.com.
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