Manufacturers are producing affordable water-purifying units in order to penetrate the market. The price of water purifiers range from INR 500- INR 20,000. Low-cost purifiers are easy to maintain and the refilling/refurbishing cost is also not very high.
India has the world's highest number of people who are without access to clean water. Moreover, challenges such as acute shortage, excessive salinity, and depleting underground water reserves plague the water distribution system.
The proportionate levels of total dissolved solids (TDS), hardness, chlorides, and nitrates among others responsible for water contamination, have exceeded the permissible limits in certain parts of Mumbai, Delhi, Bangalore, Lucknow, Pune, Hyderabad, Kolkata and Chennai.
Water purifiers are considered to be a push product requiring considerable concept selling in rural markets, and penetration of water purifiers in rural India is also lower due to economic factors, poor sales and lack of distribution networks.
Import of household type water filters by value has grown at a compound annual growth rate (CAGR) of ~15.2%, where in terms of volume, it has gone down at a CAGR of ~21.5% during FY 2014 to FY 2018 due to a reduction in customs duty. Bangladesh is the largest importer of water filters for homes both in terms of value and volume for FY 2017 and FY 2018, followed by Philippines, Indonesia and Sri Lanka among others.
Key Players Profiled
- Blue Star
- Hindustan Unilever
- Tata Chemicals
- Eureka Forbes
- Hi-Tech Sweet Water Technologies
- KENT RO Systems
- LG Electronics India
- OKAYA Power
- Panasonic India
Chapter 1. Executive Summary
Chapter 2. Socio-Economic Indicators
Chapter 3. Introduction
Chapter 4. Water Purifier Market - Overview
Chapter 5. Water Purifier Market - Segmentation
Chapter 6. Trade Analysis
Chapter 7. Key Growth Drivers of the Market
Chapter 8. Key Deterrents to the Growth of the Market
Chapter 9. Competitive Landscape
Chapter 10. Recent Developments
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