MADISON, Wis.--(BUSINESS WIRE)--Kid Trax, the award-winning battery powered ride-on brand of Dorel Industries, Inc. (TSX: DII.B, DII.A), is proud to announce its innovative Rideamals Scout, Play & Ride Pony has been selected as a finalist for the Toy Association’s 2019 Toy of the Year (TOTY) award within the Preschool category. The prestigious TOTY Awards, often referred to as the “Oscars” of the toy industry, are presented annually honoring the top toys, games, and properties of the year. Kid Trax Rideamals Scout has been nominated as one of the best toys for kids ages 3 to 5 years old.
Kid Trax Rideamals Scout is a 12-volt interactive ride-on featuring over 100 sounds and movements, allowing kids to play with Scout just like a real pony. With touch sensors; fully motorized eyes, ears, head and wheels; and lifelike pony sounds, Scout brings the pet play experience to life. With two forward speed settings and one reverse speed, Scout can travel up to four miles an hour – all while songs or pony sounds play in the background. Winners of the TOTY awards will be selected by votes cast by consumers, toy retailers, media and Toy Association members. Fans of Scout can submit their vote via this link, and can vote up until January 6, 2019. Winners will be announced at the annual TOTY Awards ceremony held in New York City on February 15, 2019.
“We are proud to be recognized by The Toy Association as having one of the top Preschool toys of the year,” said Milissa Rick, Senior Marketing Director, Pacific Cycle. “We developed Rideamals to bring a brand-new toy experience to life for kids, blending interactive pet play with classic ride-on fun. It’s an honor to be selected as one of the top Preschool toys of the year.”
The exciting nomination follows a number of top industry and retailer accolades Rideamals Scout has received since its launch in July, including Walmart’s Top Rated by Kids designation, a place on the coveted TTPM Most Wanted 2018 List, and it was featured within The Toy Insider’s 2018 Holiday Gift Guide.
Scout is available exclusively at Walmart stores and online for $398. For more information about the Kid Trax brand and Kid Trax Rideamals Scout, visit www.kidtraxtoys.com and follow Kid Trax on Facebook, YouTube, and Instagram.
ABOUT KID TRAX
Kid Trax is a brand of Pacific Cycle, a division of Dorel Industries’ (TSX: DII.B, DII.A) Dorel Sports segment, encompassing several powerhouse brands, Schwinn, Mongoose, Iron Horse, Pacific, InSTEP, Dyno, and Playsafe. Dorel Industries Inc. has annual sales of US $2.6 billion and employs approximately 9,200 people in facilities located in twenty-five countries worldwide. Kid Trax makes award winning battery powered ride-on toys. The brand’s attention to detail, creative designs and play features take favorite play themes and licensed characters and brings them to life for the child.
ABOUT THE TOY ASSOCIATION
www.toyassociation.org
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $110.9 billion, and its 950+ members drive the annual $27 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play, and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.
As a global leader, The Toy Association produces the world-renowned North American International Toy Fair and Fall Toy Preview; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.
