ORLANDO, Fla.--(BUSINESS WIRE)--IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced that a Fortune 500 electronics manufacturer has broadened its relationship with IZEA and signed a commitment to increase its marketplace spend through the company’s technology platforms. The customer relationship was originally established as part of the acquisition of TapInfluence.
“This customer has long been on our list of brands that we desired to work with at IZEA. Their brand is beloved by influencers, and the products they manufacture play an important role in the creator economy,” said Ted Murphy, Founder and CEO of IZEA. “We see this new contract as further validation of the increased value proposition and ability to better service the end customer resulting from the combination of TapInfluence and IZEA. Through a concentrated effort of our SaaS sales and success teams we have seen meaningful expansion of spend by our software customers since we completed the transaction.”
IZEA continues to see an increase in marketplace activity through the IZEAx and TapInfluence platforms. Combined marketplace bookings in TapInfluence and IZEAx increased more than 20% year over year during the month of October.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates online platforms that connect marketers with content creators. IZEA platforms automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA influencers include everyday creators as well as celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “may,” “plans,” “projects,” “will,” “would” or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase its revenue and sales pipeline, expectations with respect to operational efficiency, and expectations concerning IZEA’s business strategy.
Forward-looking statements involve inherent risks and uncertainties, which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors, including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.