Global TV Analytics Market to 2023 - Intensifying Business Competition Among TV Analytics Solution Providers is Driving the Growth of the Market - ResearchAndMarkets.com

DUBLIN--()--The "TV Analytics Market by TV Transmission Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)), Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management) - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.

The report estimates the global TV analytics market to grow from USD 1.9 billion in 2018 to USD 4.2 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.4% during the forecast period.

The TV analytics market is growing rapidly with the intensifying business competition and the growth of social media and social advertising trends. However, the lack of skilled personnel would limit the growth of the market.

Satellite TV or DTH companies offer direct broadcasting services that deliver television content through radio waves. The DTH providers use the power of analytics to understand the taste and preference of users, which helps them upsell products and services. Personalized content helps companies to not only increase the Average Revenue Per Users (ARPU), but also in reducing the customer churn.

Cloud-based TV analytics solutions are in highest demand, owing to the faster and easier service provided by the OTT service providers. Major online content providers collect their audience data through their smartphone applications. The collected data helps the OTT providers in analyzing their customers' behavior and improving their Return on Investment (RoI). Using cloud TV analytics, it is also easy to gather and segment data based on various demographics, which assists in better decision-making process based on the trends.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview

6 TV Analytics Market, By TV Transmission Type

7 TV Analytics Market, By Component

8 TV Analytics Market, By Application

9 TV Analytics Market, By Deployment Model

10 TV Analytics Market, By Region

11 Competitive Landscape

12 Company Profiles

  • 605
  • Admo.TV
  • Alphonso
  • Amazon Prime Video
  • Amobee
  • AnalyticOwl
  • Blix
  • Brightline
  • Clarivoy
  • Conviva
  • DC Analytics
  • Edgeware AB
  • FourthWall Media
  • Google (US)
  • H-Tech
  • HotStar
  • IBM Corporation (US)
  • Netflix
  • Nielsen
  • Parrot Analytics
  • Realytics
  • SambaTV
  • Sorenson Media
  • TvBeat
  • Tvsquared
  • Zapr Media Labs
  • iQ Media
  • iSpot.TV

For more information about this report visit https://www.researchandmarkets.com/research/bjmk73/global_tv?w=4

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Related Topics: Televisions and Television Services

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Televisions and Television Services