The increasing initiatives to increase awareness and support perineal care is one of the major trends being witnessed in the global perineal care market 2019-2023. The rise in awareness about perineal care and its management may encourage a larger number of individuals to seek help for perineal trauma due to incontinence. Public awareness campaigns, health promotion projects, and health fairs are some of the effective methods used to educate the public about incontinence.
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According to Technavio analysts, one of the key factors contributing to the growth of the global perineal care market is the increasing demand for post-natal perineal care:
Global perineal care market: Increasing prevalence of incontinence
Incontinence is a state of involuntary control over defecation and urination that can lead to accidental leakage of urine from the bladder and bowel movements. It is a widespread condition that ranges between a small leakage to the complete loss of bladder and bowel control. Incontinence generally occurs in individuals with extremely active or weak muscles. Incontinence can also lead to prostate-related problems and nerve damage.
According to a senior analyst at Technavio for research on life science research tools, “Approximately 410 out of every 1000 residents of aged care facilities have IAD, and 430 people of all incontinence patients in acute care have IAD. Perineal care products are used to prevent and treat such medical conditions”
Global perineal care market: Segmentation analysis
The global perineal care market research report provides market segmentation by product (perineal barriers, perineal cleansers, and perineal washcloths), and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
Of the two major products, the perineal barriers segment held the largest market share in 2018, contributing close to 40% of the market. This product segment will dominate the global market throughout the forecast period.
The Americas held the largest share of the market in 2018, accounting for 50% share. It was followed by EMEA and APAC respectively. The market in the Americas is growing rapidly in this region due to the high adoption of perineal care products, increasing prevalence of incontinence leading to perineal trauma, and strong market presence of key vendors.
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Five Forces Analysis
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