SAN DIEGO--(BUSINESS WIRE)--VizExplorer, a leading provider of operational intelligence solutions, today announced that it has signed a new agreement with Cherokee Nation Entertainment (CNE), the gaming and hospitality arm of the Cherokee Nation, the largest Native American tribe in the United States. The agreement covers all CNE properties in northeast Oklahoma and includes multiple software solutions.
Running a successful multi-property gaming operation in a highly competitive gaming market, CNE understands the need to leverage data to differentiate itself from the competition. Using VizExplorer’s software solutions, CNE’s casino marketing and host teams will benefit from a better understanding of player preferences and the insights to devise a successful strategy for all players, including VIPs.
The addition of VizExplorer’s Managed Services offering gives CNE a VizExplorer specialist to operate the software and provide advanced analysis, professional custom recommendations, and a strategy based on best practices to help accelerate return on investment in the software.
“We are eager to kick off our engagement with VizExplorer,” said Jennifer Provence, VP of Corporate Marketing at Cherokee Nation Entertainment. “We look forward to seeing the impact of their technology as we implement these products across our brand.”
“I’m excited to welcome Cherokee Nation Entertainment to the VizExplorer family. It’s our intention to quickly prove the difference our software and our people can make to their casinos’ success,” said Peggy Rogers, VP of Sales - Central Region at VizExplorer.
Cherokee Nation joins more than 60 other tribal entities currently using the VizExplorer platform. The agreement was handled by VizExplorer reseller Game Changing Technologies, a distributor of business intelligence software and other software products that are beneficial to the casino business.
VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com
About Cherokee Nation Entertainment
Cherokee Nation Entertainment is the wholly owned gaming, hospitality, retail and tourism entity of the Cherokee Nation. The company currently operates Hard Rock Hotel & Casino Tulsa; nine Cherokee Casinos, including a horse racing track; three hotels; three golf courses; and other retail operations.