IZEAx Selected as Influencer Marketing Platform for National Fitness Brand

ORLANDO, Fla.--()--IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced that IZEAx has been selected as the influencer marketing platform for a national fitness brand. This is a new brand-direct relationship for IZEA.

“Fitness is a particularly strong category for social media,” commented Larry Beaman, Vice President of Partnerships for IZEA. “Influencers of all shapes and sizes organically share fitness content, whether running in the park or lifting at the gym. They often publicly document their fitness journey as they lose weight, gain muscle, and feel more confident in themselves. This presents an opportunity for fitness brands to partner with influencers to create and promote inspirational content that can drive awareness as well as purchase.”

The company has licensed access to the IZEAx platform to discover influencers, engage them to create content, and measure their impact. Opportunities to work with the fitness brand will be made available to qualified influencers who are members of IZEA’s creator marketplace.

IZEA works with a variety of customers in the health, wellness, and fitness categories. Influencers who are interested in working with brands in these verticals are encouraged to sign up at IZEA.com.

About IZEA Worldwide, Inc.

IZEA Worldwide, Inc. (“IZEA”) operates online platforms that connect marketers with content creators. IZEA platforms automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA influencers include everyday creators as well as celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “may,” “plans,” “projects,” “will,” “would” or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase its revenue and sales pipeline, expectations with respect to operational efficiency, and expectations concerning IZEA’s business strategy.

Forward-looking statements involve inherent risks and uncertainties, which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors, including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.

Contacts

IZEA Worldwide, Inc.
Justin Braun, 407-674-6911
Manager, Corporate Communications
justin.braun@izea.com

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Contacts

IZEA Worldwide, Inc.
Justin Braun, 407-674-6911
Manager, Corporate Communications
justin.braun@izea.com