MIAMI--(BUSINESS WIRE)--Tierra Nueva today announced that it is providing coffee fans an additional perk by introducing a line of edible Dunkin’ Coffee Thins™ at retailers nationwide this fall. Dunkin’, America’s all-day, every day stop for coffee and baked goods, is well known for making great-tasting coffee that’s convenient and accessible to its guests. This innovative product extends Dunkin’s popular coffee brand, giving consumers the opportunity to enjoy the flavor of their favorite coffee in a whole new way.
Coffee Thins™ are rich, creamy confectionary treats made from Dunkin’s specially roasted coffee beans. Using a proprietary process, whole coffee beans are transformed into a silky-smooth square that is combined with natural ingredients to create an incredible, edible taste sensation.
The new Coffee Thins™ are smooth and creamy just like chocolate, but are instead made with real Dunkin’ coffee. Coffee Thins™ utilize the entire coffee bean, introducing an expanded range of natural coffee flavor.
PROSPEQUITY PARTNERS EXCITED ABOUT TIERRA NUEVA TECHNOLOGY
ProspEquity Partners (PEP), a Tampa, Fla.-based emerging private equity firm building shareowner value through conscious capitalism and a dedication to people and local communities, owns a majority stake in Tierra Nueva. The partnership between PEP’s world-class operational executive expertise and ecosystem of strategic partners and advisors and Tierra Nueva’s industry-leading coffee product development team is launching a coffee revolution that will rapidly scale Tierra Nueva’s worldwide market penetration.
“The entry of Tierra Nueva’s Dunkin’-branded Coffee Thins™ into the U.S. retail market is a major milestone for ProspEquity Partners and Tierra Nueva that signals the full-scale launch of our global strategy to create a new coffee experience that will drive significant consumer demand and solid returns for our business partners,” commented Christopher D. Ramonetti, managing partner and chief executive officer of ProspEquity Partners.
“As America’s most loved, beverage-led on-the-go brand, we are always looking for new ways to delight consumers with the delicious taste of Dunkin’ coffee,” said Brian Gilbert, Vice President, Retail Business Development, Dunkin’ Brands. “Coffee Thins™ provide a delicious new way to experience the flavor of Dunkin’ coffee, in the form of a rich and creamy confectionary treat.”
Dunkin’ Coffee Thins™ are now available nationwide at all CVS drug store locations and other national grocery stores and retailers. Consumers can choose from two delicious flavors: Original Blend and Caramel. Additional flavors are also in development. Dunkin’ Coffee Thins™ will be sold individually and in 12-count bags.
According to Tierra Nueva CEO David Burke, Dunkin’ is the perfect partner for launching this innovation. “The Dunkin’ brand has been rated number one in coffee customer loyalty for 12 years in a row by Brand Keys. That is an incredible accomplishment. We want to help extend this record by introducing edible thins that deliver a tasty new way for people to enjoy the taste of their Dunkin’ coffee.”
Founded in 1950, Dunkin' is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin' has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 12 years running. The company has more than 12,600 restaurants in 46 countries worldwide. Based in Canton, Mass., Dunkin' is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
About Tierra Nueva
Over the past four years, Tierra Nueva has product tested, piloted and nationally launched various formats for branded and privately labeled Coffee Thins™, Coffee Squares, Coffee Spreads and coffee ingredient products. Tierra Nueva employs more than 80 at its 42,000-square-foot SQF3, kosher and Halal certified facility in Miami, Fla., opened in 2009. The company was founded in 2009 as a chocolate manufacturing, packaging and distribution company with principal business concentrated on the confectionary retail chocolate and private label markets in the U.S. Tierra Nueva developed proprietary technology to start a pivot to coffee in 2012. For more information, visit www.ediblecoffee.com.
ABOUT PROSPEQUITY PARTNERS
ProspEquity Partners is a private equity firm committed to building prosperity beyond wealth with a unique, three-tiered business philosophy that differentiates ProspEquity Partners in the private equity space:
- We invest and inspire people because people are the transformative competitive advantage and key to innovation, productivity, growth and profitability.
- We infuse not just capital and expertise, but proven methodologies and processes that enhance the culture and entrepreneurial spirit of portfolio companies.
- We sincerely believe that prosperity means superior and lasting economic and social value for all stakeholders, including investors, employees, customers and the community.
ProspEquity Partners works intimately with family offices and other independent sponsor limited partners to identify and invest in growth equity in direct investment opportunities, generally between $3M and $30M. PEP utilizes its ecosystem of expertise and access to aggressively scale proven product or service offerings toward a major exit through initial public offering or strategic acquisition. For further information regarding current investment opportunities, please contact us at firstname.lastname@example.org.
About CVS Pharmacy
CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is America's leading retail pharmacy with 9,700 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS Pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS Pharmacy and CVS Health is available at www.cvshealth.com.