LITTLE ROCK, Ark.--(BUSINESS WIRE)--SpotRight, Inc., a platform that enables leading brands and agencies to design and build on-demand custom audiences for digital, social, video and mobile targeting, has partnered with programmatic agency Coegi. Coegi’s award-winning team streamlines programmatic media buying for agencies and media buyers by providing a best-in-class technology stack and platform management team. This partnership will allow more advertisers, specifically independent agencies and brands, to utilize SpotRight’s powerful artificial intelligence (AI) engine to build and reach distinct audiences at scale quickly.
One of Coegi’s clients, a major financial holding company, recently challenged them to drive online conversions for mortgage application consideration. Using SpotRight’s AI tool to model custom audiences, the Coegi team was able to craft unique segments that outperformed other targeting methods. The SpotRight segments significantly outperformed both demographic and in-market targeting with a 46% lower cost per acquisition (CPA) than demographic targeting, and a 200x lower CPA than in-market segments.
For another client, a major computer technology manufacturer, Coegi leveraged SpotRight custom audiences to outperform leading B2B data providers with a CPA that was 40%-266% lower! Notably, the click through rate (CTR) for SpotRight audiences was 2x-3x of any other targeting approach, including retargeting, for the client’s hard-to-engage audience.
“Our clients are thrilled with the performance we are able to achieve using SpotRight’s custom audiences. We have been able to outperform other targeting methods with more conversions at lower costs. Furthermore, executing SpotRight audiences across channels and platforms is an extremely effective tactic within our tech stack,” said Sean Cotton, Coegi’s CEO.
“Partners like Coegi are a perfect fit for our platform,” said Todd Greer, CEO of SpotRight. “The combination of fine-tuned targeting and a top notch media team just can’t be beat.”
SpotRight makes it fast and easy to define and view custom audiences, and target the people-based audiences across top media-buying platforms like Facebook, Google, and TheTradeDesk. Relied on by leading agencies and emerging brands, SpotRight connects marketing strategy with media activation, resulting in high-performing custom audiences to drive targeted media buys. Learn more at http://spotright.com/.
Founded as a privately-owned company in 2014, Coegi provides independent agencies and brand marketers certified programmatic buying across all media channels and ad formats including display, online video, social, mobile, native, advanced TV and audio. Coegi was voted as the Best Programmatic Partner at the 2016 iMedia ASPY Awards by participating agencies and recognized as one of the Best Entrepreneurial Companies of 2017 by Entrepreneur Magazine. Learn more at http://www.coegipartners.com.